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Why Search Engine Optimization in Fairfax, VA is a Solid Business Investment

Question: Who was second in the NFL this year? How about runner up in the Master's Golf Tournament in 2010? How often do you remember who almost won? Not often. That is why search engine optimization in Fairfax, VA is a solid business investment for your company. Potential clients will not remember your company if it is buried under the first page in search engine results day after day.

Why settle for second page search results? Worse, why pay an internet marketing company that delivers second page results? As with all things SEO, consider compelling metrics like these before you decide how to allocate your internet marketing budget for the best return on your investment:

  • The North American search sector will grow from $22.9B in 2012 to $26.8 billion in 2013. (Econsultancy 08/08/12)
  • SEO leads have a 14.6% close rate, while outbound sourced leads have a 1.7% close rate. (Hubspot 02/27/12)
  • 69% of online marketers use SEO strategies to drive traffic to content. (Outbrain 04/05/12)
  • Brands with a #1 organic search ranking can get 50% more clicks on average by paying for an accompanying pay-per-click ad. (Google 03/27/12)

According to Ian Lurie of Portent, a well-known SEO agency, "SEO isn't an activity, or a tactic, or a strategy. Good SEO is the outcome of a disciplined, coherent marketing & technology strategy." Well said. I would add that search engine optimization is universal, cutting across industries, business plans, and goals. Like the business process reengineering wave of the 1990's, search engine optimization is a top-down, bottom-up philosophy that essentially infuses each and every task and person in your organization.

The elegant beauty of SEO is summed up in a word: opportunity. Good internet marketing provides the framework to craft and deliver a targeted, unified message to your potential customers with built-in results measurement. The methods, tactics, and analysis are complex, so partnership with a professional web marketing company is essential to robust SEO for long-term growth and success.

Why settle for second page? For the record, the Baltimore Ravens defeated the San Francisco 49'ers 34-31 in Super Bowl XLVII in what was dubbed the "Harbowl." Think like the Ravens. Sustained first page search engine results will keep your company viable in a world of second-page competitors. Why wait? Make a solid business investment in search engine optimization in Fairfax, VA.