Most business owners in the Northern Virginia and Maryland area have heard about search engine optimization, some know what it means, but few know how it works. While there is nothing wrong with not understanding every detail associated with search engine optimization, that's what our experts at Digital Assembly Line in Washington DC is for, it always helps to at least have a basic understanding of how the process works.
Search Engine Optimization, or SEO, is the process of making your website friendly to access and find for the search engines, such as Google, Bing and Yahoo! among others. Each of these search engines is relied on to find the more pertinent information possible for the user, and the friendlier you make your website, the more likely the search engine is to find your business.
For example, if you own a bakery that features French pastries and Polish dessert you are targeting a niche market. Rather than creating a website that positions your establishment as just a bakery, using search engine optimization techniques, you can also position your business as specialists in French pastries and Polish desserts as well. While you may think a bakery is a bakery, in reality is it not. When looking for an authentic eclair, most people will look for a location that specializes in French pastries, and avoid the local doughnut shop. While they are both baked goods, they are not the same.
Using SEO techniques, specific phrasing and keywords are used throughout the website to highlight what the business specializes in. In addition, the site structure is different, as are the mechanics of the website itself. So essentially an SEO friendly website is a website that is easily searchable and regularly updated, built in a way that supports search engines from the ground up.
When your Arlington, VA or Chevy Chase MA business needs to capitalize on the vast market available through the Internet, contact the SEO experts at Digital Assembly Line.