In many ways, pay per click (PPC) is like a Porsche - fast out of the block, a brief pause during optimization, and then the race to generate immediate visitor and revenue results. PPC means you’ll always show up in style — right on top of the search engine results page (SERP). You pay every time someone clicks on that ad, and get a high probability of converting that click into a satisfied customer.
PPC management is a targeted form of search marketing employed when you sell something specific, or can generate revenue in the first few steps of the customer interaction process. It yields the greatest success for e-commerce sites, keywords that drive visitors who display an “intent to buy,” and websites that sell digital services.
The following best practices and tips can help create PPC ads or improve current campaigns for your company.
Compelling ad text is written in a way that gets the searcher's attention. Remember is an advertisement crafted to elicit a specific response.
PPC ads are located at the top and sides of each SERP with different formatting. Formatting differences are critical elements in how your ad appears, is perceived and understood.
Your ad is crowded on a page with a jumble of information, so the more relevant it is to their search, the more likelihood the searcher will click. The click-through rate (CTR) is the frequency at which people click on your ad, depending on how many times it is shown. Keep your CTR above 1 percent at a minimum. A few tips to make your PCP ads more relevant:
After creating great ads, don’t get swamped with ad disapprovals. Following the rules is an important fundamental of PPC advertising management. Here is a selection of commonly overlooked guidelines:
The strategies behind crafting successful PPC ad management in Reston, VA is complicated. Incorporating these best practices and testing various elements gives your company a winning chance in this competitive digital economy.