Archive for December, 2011

Why SEO Is Important For Your Business

Friday, December 30th, 2011

We talk about Search Engine Optimization, or SEO, quite often at Digital Assembly Line. If you ever wonder why we spend so much time focused on it, that is simple: because SEO is essential for your Northern Virginia, Washington DC or Maryland business. SEO, as it is referred to in the industry, is a method of analyzing and constructing a business website as a whole — as well as its individual pages — to attract customers. How are customers attracted? Through discovery by all of the search engines potential customers use to look at and use the Internet. That’s a pretty basic summary of what SEO is, but that basically lays out the information in an easy-to-understand format.

Using SEO techniques makes your website more relevant and more attractive to search engines such as Google, Yahoo! and Bing. These are the driving forces behind Internet searches, which most people understand. How often do you hear friends, family and business associates say “Google it” or “I Googled” when referring to information they found online? The business name Google has become a verb in today’s language, and that’s what SEO is all about: working with the “Googling” world — as well as with the Yahoo! and Bing worlds — to make your website as easily found as possible.

Keep in mind, you are no longer simply competing with the store around the corner, you are now competing with the online merchant on another continent. Making your products and services known and easily accessible to your customers, and all of your potential customers, means something completely different than it did just 10 years ago.

Working with the right search engine optimization company is as important as the work itself. Some companies practice SEO tactics that are less than legitimate, and can have severely negative consequences for your business. When underhanded techniques are used, the search engines can choose — and often do — to blacklist your site completely. Unfortunately they are not concerned with who physically did the wrong thing, they simply want it to be known they will not allow it to happen. So rather than ending up with your website not listed at all, make sure you spend time finding the right SEO specialists to work with you.

Looking toward 2012…what will the world of SEO be?

Monday, December 19th, 2011

The business of search engine optimization, or SEO, is a fickle, living being and the changes that happen do so without many people even noticing. Unless of course you are in the business of SEO — then it’s all you think about. With the new year approaching quickly, our team of SEO experts at Digital Assembly Line came together and put together a list of what lies ahead. Most of which means you’re going to need our help marketing your Northern Virginia and Maryland business even more.

Currently search engines like Google, Bing and Yahoo! all use a combination of human searches and “bot” searches to determine page rankings for websites. In 2012, you should expect that change. But, if you are using SEO tactics right, you will likely benefit from the combination of SEO and social media. The search engines are expected to begin weighing human searches more heavily than those from the “bots.” The bots are useful for site indexing and locating, but human searches give a better impression of what people actually want to see when they search for dog leashes in Bethesda, MD.

Keeping things fresh on your website, including your social media pages or accounts and your company blog, will be more important than ever in terms of search engine optimization. The search engines are focusing more on quality rather than quantity when it comes to ranking your business website. When your content becomes old and stale, the search engines will begin to place less importance on your website than a competitor who updates content regularly. Whether this means bi-weekly, weekly or monthly remains to be seen, which is where search engine optimization professionals come in handy. When you rely on us to update your content, you know it is done without your involvement — unless you want to be involved. Tailoring our services to your needs is part of what sets us apart from our competitors.

The integration of social media sites such as Facebook, Twitter and LinkedIn will become more important in determining your page ranking than ever before. This goes back to the quality versus quantity argument. The more involved you are with your social media fans and followers, the higher ranked you will likely be. A small investment in pay per clicks ads on Facebook can easily generate fans which can then be converted to followers on Twitter and you have nearly automatic page ranking growth.

For more information on how Digital Assembly Line can help keep — or get — your page to the top ranking spots, give us a call today. Offering search engine optimization, pay per click and many other online advertising services, we can help grow your Washington DC metro area business in the new year.