Archive for May, 2013

Creating PayPer Click Advertising in Washington, DC

Friday, May 31st, 2013

Creating Pay Per Click (PPC) Advertising in Washington, DC, using online programs such as AdWords allows any company, no matter how small, to  select targeted keywords at an agreed-upon price with Google. Every time someone performs a search and clicks on your ad  you pay. Before long, the calls and e-mails will pour in.  The results can be phenomenal at first, but will plateau as all sales trends do.

Pay per click advertising in Washington, DC, gives you an advantage over your competition.  Studies show companies with robust pay per click advertising campaigns in Washington, DC close over 15 percent more business than their counterparts who do not benefit from the boost pay per click advertising can give your company internet marketing strategy.

AdWords is reasonably profitable for local businesses or those with narrow niches and high barriers to market entry.  PPC ads are generally found at the top, and along the side of the page, and are highlighted as sponsored links. The beauty in pay per click advertising in Washington, DC is that your budgeted cost is directly related to the number of clicks you get.

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The secret is driving better search results by creating original content around the targeted keywords for your business that people are searching for on the internet. It is that specific combination of your business keywords and the people that are expressing an interest in them on the internet that make PPC advertising in Washington, DC, such a compelling internet marketing tactic.

Contact Digital Assembly Line to get started today on a pay per click campaign in Washington, DC to complement your organic search marketing and stimulate your  business revenue.

Why We Care About Website Marketing in Washington, DC

Tuesday, May 14th, 2013

For the uninitiated, website marketing in Washington, DC, is nothing less than a formidable tangle, rising up to overtake traditional marketing channels as technology took off in the 1990’s. As any small business owner knows, you have to be judicious with your website marketing strategy, investing critical dollars in the right internet marketing techniques to maximize your ROI.

So what is essential and what is nice to have, but not necessary, when you consider your Washington, DC, website marketing alternatives? Read on for a very concise overview of web marketing terminology and concepts.

According to the Brazen Careerist on Business Insider.com, “There are quite a few different factors that go into SEO: researching different keywords, using these keywords in optimal places, gathering and using analytics, linking, on-page and off-page optimization,” and a long list of others.  It is in the long term, methodical pursuit of positive, measured SEO data results that website marketing in Washington, DC, generates the greatest bottom-line revenue impact.

For this reason, SEO has its own department at larger organizations. Well-trained SEOs are always in demand, and for good reason.  SEO marketing usually includes content marketing and brand management, public relations and identity management, as well as the explosive growth of social media campaigns. You need a top-notch professional SEO company to bring a unified marketing strategy to propel your company into the 21st century.

If website marketing in Washington, DC, is anything, it is pulsating – and rapidly. Changes now happen in the blink of a cursor, and we need an SEO village to support small business marketing success in Washington with targeted, laser-engineered, and continuously active website marketing.

Focus on what your SEO website marketing experts deliver for your business. Ask yourself – am I ranking on the first page on Google, Yahoo, or Microsoft Bing? How many new, qualified  leads have reached me through my website this week? Do I have landing pages constructed to pull in new clients searching specifically for a product or service I offer? Does my company brand and message cross multiple media platforms, including video and social media sites? Is my website marketing campaign designed to work for my company on many distinct levels? Is my website optimized for search engine result page (SERP) rankings?

Our firm, Digital Assembly Line, has over 72 years of combines experience in the design, creation, implementation, and long-term management of small business website marketing success. From Google AdWords to Facebook and customized blogs, to PPC (pay per click) ad campaigns that support your SEO ranking efforts, we offer a full range of services to launch your website marketing in Washington, DC, to 21st century success.