Archive for June, 2013

How Pay Per Click in Arlington, VA Pays Dividends

Sunday, June 30th, 2013

Are organic search results generating the sales you need at your company this year? Here are two facts to consider before you answer. Paid search results generated 49% of total online revenues in 2011, and total paid search ad spending jumped 32% from 2011 to 2012. Now, let’s look at how pay per click (PPC) advertising in Arlington, VA pays dividends.

Organic Search And Pay Per Click In Arlington, VA

The main area of a search engine results page (SERP) lists organic search results. These are the links to webpages your browser (i.e. Google) ranked as the best matches for the keywords you searched. At the top, and along the side are PPC ads shown as sponsored links. With Pay Per Click in Arlington, VA you pay each time someone clicks on your ad. Through the magic of the internet, that click equals a visit to your webpage.

Natural search engine optimization (SEO) is a company-wide, long-term strategic plan to establish and grow your company image, reputation, and brand. Pay per click advertising, on the other hand, is a narrowly focused tactic with a specific, targeted , measurable, time-limited goal. In other words, SEO gets clicks, but PPC in Arlington, VA converts  clicks from your SERP ad (from people actively seeking your products, services, or company) into sales.

Dividends From Effective PPC in Arlington, VA

PPC is a revenue-generating tool companies can use to influence target audience behavior on a short-term basis. Here are some dividends from effective PPC in Arlington, VA:

Speed: With some PPC platforms, such as Google AdWords, you can literally receive targeted visitors within minutes of setting up your account.

Agility: PPC provides the opportunity to monitor and adjust most pay per click campaigns in hours and days versus weeks or months for other types of advertising . PPC in Arlington, VA allows unparalleled flexibility to respond to evolving  market conditions.

Cost: Look for keyword bargains where top bid is under $.10. This approach to PPC is a hidden, cost-effective alternative. You can also lead visitors to your website and save money in your marketing budget by seeking longer-tail keyword phrases.

How PPC in Arlington, VA Pays Dividends

We’ve seen how pay per click in Arlington, VA pays dividends in many ways, and how recent PPC statistics bear out the fact that pay per click marketing is a compelling, market-driven component in any effective internet marketing  strategy. Find a competent, highly experienced SEO or PPC company who understands your business and shows a proven track record of PPC ad campaign success, and get ready to achieve your company revenue objectives.

Find a Creative Search Engine Optimization Company in Centreville, VA

Saturday, June 15th, 2013

Finding a creative Search Engine Optimization (SEO) company in Centreville, VA, can mean the difference between ordinary and extraordinary internet marketing results.  But what does this mean for your company?

While there are many techniques designed to achieve first-page search engine result placement (SERP), some are unsustainable and degrade the website experience for your visitors.  Ultimately, a few basic principles help to ensure your site receives accurate SERP placement for search engines like Google, Yahoo, and Bing. Check these recommendations and incorporate them  in your internet marketing  projects.

The Title Bar and Search Engine Optimization in Centreville, VA

Your title bar is easy to ignore, but presents a well-structured page title. It is an important way to ensure your site is prominently ranked in search engine results. Clear, relevant, detailed, and specific, each page should have a title bar that mirrors  page content. The title should begin with relevant identifying information, followed by general data that graces every page: business name, services or industry, location and state.

Meta Tags

Meta tags  are included in the HTML code of the page. They don’t appear on the web page, but help assist search engines in pinpointing certain qualities of each page.

Search engines like Google don’t use meta keywords  in algorithms. But, the meta description tag helps manage your website blurb that that pops up in each search result. And keeping a list of keywords helps write more effective content, even if you don’t actually load keywords into a meta tag.

Semantic HTML Separates Creative SEO Companies in Centreville, VA

Semantic HTML means HTML code built to show the logical structure of a web page, with visual presentation separated into CSS (Cascading Style Sheets) rather than embedded within the code. Fonts, colors and visual layout elements are restricted to the CSS, while the HTML tables are for tabular information, not layout or position. HTML page content is organized so the page is logical and readable with CSS turned off.

Universal Accessibility

Building web pages with proper accessibility for the visually-impaired helps improve search engine rankings. Images and visual content include “alt” text tags. Content requiring Flash, JavaScript, or plug-ins need to have a fallback version, allowing them to “degrade gracefully” for screen readers. By organizing features like site navigation into standard HTML lists, instead of elaborate table layouts, pages are widely accessible for readers on tablets and mobile devices, and more relevant in search engine results. The rising HTML5 standard includes tags and attributes to assist in the development of well-structured, wholly semantic HTML.

Your SEO Company in Centreville, VA Provides Relevant Links

Most search engines use cross-site links to indicate a site’s popularity and relevance in a specific field. By exchanging meaningful links with relevant sites in a selected field, a site can improve search engine results. If links offer connection to live users, and a meaningful web experience, they can provide sustained benefit. Before exchanging links, know you selected a site you can trust as a resource.

Google Analytics and Webmaster Tools

Google offers a pair of verstile tools: Google Analytics provides site owners with rich analysis of usage data, such as  how often site pages are visited,  how long visitors stay, user geographical location, and computer configuration details.

Google Webmaster Tools is a simple way to register sitemaps for best placement in search results. Plus, both Google Analytics and Google Webmaster Tools help diagnose trouble spots – areas of your site that need attention to boost search visibility.

Find A Creative Search Engine Optimization Company in Centreville, VA

There is no internet secret weapon to lock on to top search engine rankings. The best way to achieve sustained internet marketing relevance in search engine rankings is to follow the philosophy of a well-structured,  internet marketing strategy infused with original, relevant content.

The Digital Assembly Line Philosophy

Digital Assembly Line professionals believe in creating visually rich, engaging websites. We follow the basic principles of online success: strategy, message, and multi-channel distribution. Contact us today – we are a creative search engine optimization  company in Centreville, VA. We can help you inventory your marketing strategy and learn how to spark your own internet marketing revolution.