The Dynamics of Small Business Internet Marketing in Arlington, VA

Internet marketing in Arlington, VA is a lively mix of search engine optimization, email newsletters, social media engagement, and content publication. It is the explicit, continuous process of precision branding, target marketing, and consistent messaging that invites visitors to learn about your company, products and services. It defines what sets you apart from the competition. It is a unique portal to your business designed to educate, inform, and persuade your website visitors to purchase from your company.

Beginning with web design,  internet marketing in Arlington, VA spirals outward to encompass nearly every aspect of your small business. That’s why it is critical to find an experienced, inventive internet marketing firm that specializes in providing local integrated internet marketing services to businesses like yours.

Key components of successful  internet marketing in Arlington, VA may include:

  • On-site SEO
  • Extensive keyword research to map out your niche, target markets and competition
  • Geo-targeted segment marketing to boost your conversion ratio
  • Crafting informative and compelling content
  • Video-based marketing
  • Acquisition of natural links from authoritative websites
  • A well-orchestrated social media campaign

All marketing starts with ideas and words. Writing informative, keyword-rich content relevant to your company, your industry, and your visitors will set you apart from your competition. Don’t expect overnight results, but watch as your blog becomes the engine in your internet marketing machine. A simple calendar of articles, tips, posts, and shares will promote your business and place your content, and your revenue, on a path to lead generation and improved conversion rates.

Courtesy The BrightLocal Local SEO Industry Survey 2013

According to global estimates by eMarketer in April, 2013, total annual internet sales eclipsed $1 trillion for the first time, and e-commerce sales surged 21.1 percent  in 2012. The graph above illustrates the demand for internet marketing services from surveyed small business customers. Smart business owners know internet marketing in Arlington, VA is the new normal.

Social media platforms including Foursquare, Linkedin, Facebook, and Google+ are the latest digital darlings in the race to reach the consumer audience. They multiply your access to more consumers, placing another doorway for visitors to enter your business website.  Through a variety of digital channels you can share specific messages, target offers, and provide seasonal tips to your interactive visitors. The more you share and educate, the more visitors will trust and appreciate the value of your website and your company.

Contact the internet marketing experts at Digital Assembly Line to revitalize your small business internet marketing in Arlington, VA.

One of the most powerful effects of a social network is the way it transforms customer decision-making. Search Engine Land’s 2012 study stated, “72% of consumers trust online reviews as much as personal recommendations.” More than half of consumers agreed that positive online reviews increased their likelihood of using a local business. E-consultancy declares that 88% of customers will consult reviews before finalizing an online purchase. Even conversion rates are affected by social.
Read more at http://www.searchenginejournal.com/how-social-media-is-changing-the-seo-industry/63060/#s5ZkvmU7xZukyTup.9
One of the most powerful effects of a social network is the way it transforms customer decision-making. Search Engine Land’s 2012 study stated, “72% of consumers trust online reviews as much as personal recommendations.” More than half of consumers agreed that positive online reviews increased their likelihood of using a local business. E-consultancy declares that 88% of customers will consult reviews before finalizing an online purchase. Even conversion rates are affected by social.
Read more at http://www.searchenginejournal.com/how-social-media-is-changing-the-seo-industry/63060/#s5ZkvmU7xZukyTup.99
One of the most powerful effects of a social network is the way it transforms customer decision-making. Search Engine Land’s 2012 study stated, “72% of consumers trust online reviews as much as personal recommendations.” More than half of consumers agreed that positive online reviews increased their likelihood of using a local business. E-consultancy declares that 88% of customers will consult reviews before finalizing an online purchase. Even conversion rates are affected by social.
Read more at http://www.searchenginejournal.com/how-social-media-is-changing-the-seo-industry/63060/#s5ZkvmU7xZukyTup.99
One of the most powerful effects of a social network is the way it transforms customer decision-making. Search Engine Land’s 2012 study stated, “72% of consumers trust online reviews as much as personal recommendations.” More than half of consumers agreed that positive online reviews increased their likelihood of using a local business. E-consultancy declares that 88% of customers will consult reviews before finalizing an online purchase. Even conversion rates are affected by social.
Read more at http://www.searchenginejournal.com/how-social-media-is-changing-the-seo-industry/63060/#s5ZkvmU7xZukyTup.99

4. The Impact of Google+

Google+ is a game changer. I’ve already mentioned how personalized search results are determined based on who posts what in your circles. There are other major changes besides.

Let’s take one example. Google results now show the picture of the author next to the content. You’ve probably seen search results that look like this:

authorship markup 637x473 How Social Media is Changing the SEO Industry

Those smiling mugs get a 150% increase in click-through rates over their non-pictured counterparts according to Catalyst. It pays to be seen. In other words, it pays to be active on social networks like Google+. That’s where these pictures originate — a bit of rich snippet wizardry and Google authorship verification on Google+.

Google+ is the single most powerful social force on the Internet today. Facebook may have a bigger market share, but Google+ has a bigger ownership of search power. Facebook doesn’t write the algorithms; Google does.

What’s more, Google+ isn’t just a social network; it’s a personalized web experience that extends to your every interaction with Google products. The persistent Google navigation bar keeps you constantly in tune with a personalized web experience:

google nav bar 637x28 How Social Media is Changing the SEO Industry

This means that you’re never more than a click away from the social spin on whatever it is you’re doing.

5. Social network searches

Much of our interaction with the web comes through our social channels. In addition to Googling, you’re also visiting sites by means of the following methods:

  • Clicking links that your friends post on Facebook
  • Viewing Tumblr accounts
  • Clicking all those bit.ly links on Twitter, even though you don’t know what they link to
  • Checking out articles that have been +1ed by people in your Google+ Circles

Web users spend a lot of time on social media. Their engagement with the web is built on how they interact with their social circles. Data from one social media research project in late 2012 revealed that 18% of the time spent online is spent on social media.
Read more at http://www.searchenginejournal.com/how-social-media-is-changing-the-seo-industry/63060/#mgTr1SJwef7QI4zc.99

4. The Impact of Google+

Google+ is a game changer. I’ve already mentioned how personalized search results are determined based on who posts what in your circles. There are other major changes besides.

Let’s take one example. Google results now show the picture of the author next to the content. You’ve probably seen search results that look like this:

authorship markup 637x473 How Social Media is Changing the SEO Industry

Those smiling mugs get a 150% increase in click-through rates over their non-pictured counterparts according to Catalyst. It pays to be seen. In other words, it pays to be active on social networks like Google+. That’s where these pictures originate — a bit of rich snippet wizardry and Google authorship verification on Google+.

Google+ is the single most powerful social force on the Internet today. Facebook may have a bigger market share, but Google+ has a bigger ownership of search power. Facebook doesn’t write the algorithms; Google does.

What’s more, Google+ isn’t just a social network; it’s a personalized web experience that extends to your every interaction with Google products. The persistent Google navigation bar keeps you constantly in tune with a personalized web experience:

google nav bar 637x28 How Social Media is Changing the SEO Industry

This means that you’re never more than a click away from the social spin on whatever it is you’re doing.

5. Social network searches

Much of our interaction with the web comes through our social channels. In addition to Googling, you’re also visiting sites by means of the following methods:

  • Clicking links that your friends post on Facebook
  • Viewing Tumblr accounts
  • Clicking all those bit.ly links on Twitter, even though you don’t know what they link to
  • Checking out articles that have been +1ed by people in your Google+ Circles

Web users spend a lot of time on social media. Their engagement with the web is built on how they interact with their social circles. Data from one social media research project in late 2012 revealed that 18% of the time spent online is spent on social media.
Read more at http://www.searchenginejournal.com/how-social-media-is-changing-the-seo-industry/63060/#mgTr1SJwef7QI4zc.99

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