Archive for the ‘Google Adwords’ Category

Get a Competetive Edge With PPC Marketing in Alexandria, VA

Sunday, December 15th, 2013

PPC marketing in Alexandria, VA can give your company an edge over your competition and generate immediate visitor results. Search engine providers like Google, Bing, and Yahoo offer pay-per-click marketing advertising programs to elevate your visibility when SERPs appear in search results. Used in conjunction with organic search results, PPC marketing in Alexandria, VA can be an effective and economical way to generate additional sales revenue.

People with specific needs have high intent to purchase. They can search for the specific key phrases you placed bids on. With well-crafted ad copy focused on meeting potential customer needs,  clicks will begin the moment your PPC ad is activated.

Some tips for pay-per-click marketing success:

  • Make sure your messaging is consistent with your overall marketing strategy
  • Create compelling ad copy that differentiates you from your competitors
  • Incorporate a call to action
  • Pay attention to formatting design after reading the editorial guidelines for publishing PPC ads
  • Your click-through rate (CTR) is the measurement of how many visitors click on your ad based on how many times it appears.
  • Utilize dynamic keyword insertion (DKI), custom URLs and landing pages to streamline the visitor experience and lead them from your portal to your buy now button.
  • Take advantage of the speed and agility of PPC marketing in Alexandria, VA. PPC provides unparalleled ability to adjust to market conditions.

PPC marketing in Alexandria, VA gives you instant control to respond to your potential customers queries, requests, and purchase needs.  Partner with an experienced local internet marketing firm to design your company’s PPC marketing campaign, and monitor your PPC marketing analytics diligently to keep your internet advertising fresh and relevant.

What You Gain With Professional Pay Per Click Management Reston, VA

Wednesday, July 31st, 2013

What You Gain With Pay Per Click Management in Reston, VA

With PPC management your company gets immediate visitor-to-customer conversion with a specific, measurable return-on-investment. Paid search results from internet advertising generated 49% of total online revenues in 2011, and total paid search ad spending jumped 32% from 2011 to 2012. Based on the numbers, there is a lot to be gained by investing in pay per click management as part of your integrated internet sales strategy.


Select A Professional Pay Per Click Management Company for Your Reston Firm

Your PPC management team is a reliable partner in making your company PPC effort a revenue-generating success. Whether they only work for your industry, or can bring a fresh perspective to your saturated marketplace, make sure the PPC management company you select has the resources and procedures to make your business their business. A professional PPC management team asks questions about your company, products, competition, and customers to construct a unique PPC program that generates profit.

Get Successful PPC Results in Reston, VA

A good PPC management team creates customized, individually-tailored campaigns for your company. Your PPC management team can react swiftly to seasonal market fluctuations and create fresh ad copy to leverage especially profitable sales events. The more individually tailored your PPC campaigns are for your audience, the more revenue it generates, the better your company ROI.

The objective is simple. Optimize your company website, prepare landing pages for specific products and services, and use PPC for top placement of sponsored advertisements on search engines – a way for  potential customers to get exactly what they are looking for at precisely the time they are searching for it. Imagine what your company will gain with custom-crafted, well-managed pay per click marketing in Reston.

The Value of Pay Per Click Management in Reston, VA

Monday, July 15th, 2013

Pay per click  (PPC) management in Reston, VA is the best internet marketing investment to quickly add clients and deliver profit for your business.

The Cost of a Pay Per Click Management in Reston, VA
With PPC advertising, your company pays only when someone ‘clicks’ on your ad. At that point the visitor is redirected to your website or landing page – which completes the PPC transaction. Your cost per click (CPC) varies depending on the search engine and the level of competition for your specific keyword(s).

With a successful track record in Google AdWords, we have the skills and experience to guide new customers to your webpage where they purchase your service or product. Whether using  Google AdWords,  sponsored ads, or pay-per-click management in Reston, VA, we provide you with internet marketing tactics to build viable revenue streams.

Get Measured Returns on Your PPC Investment in Reston, VA
Digital Assembly Line is an internet marketing agency in the SEO industry, focusing primarily on the construction and service of effective internet marketing strategies using pay-per-click management in Reston, VA. We market companies like yours.

Working on a performance basis, we can focus on crafting long term successful partnerships with clients who recognize significant business opportunity with our paid advertising strategies, including:

  • Google AdWords
  • Pay per click
  • Conversion based optimization
  • On-page search engine optimization
  • Website search engine optimization

Pay Per Click (PPC) Advertising
PPC is an advanced advertising tactic used by businesses to advertise on internet search engines (i.e. Google, Bing, Yahoo!) and websites such as Facebook and Google+. With PPC management, your company gets the immediate conversions you need, with a specific, measurable return-on-investment.

Facts About Your Pay Per Click Campaign in Reston, VA

  • PPC drives immediate traffic –  targeted individuals or companies who seek your website
  • Lower cost-per-conversion than classic ad channels (print, radio, TV)
  • Works together with search engine optimization
  • PPC is the best way to launch a product or service … it tests the market’s interest
  • Ideal for building brand awareness since your ‘brand’ appears on the first page
  • With creative ad copy, a PPC  campaign in Reston, VA can spark web traffic
  • You get top billing without paying top dollar
  • PPC is focused and targeted on selling new or special items

What You Get With Pay Per Click PPC Management

  • Create your PPC accounts on Google, Facebook, and others
  • Research and select conversion-rich search engine keywords
  • Create ad campaigns to target your core audience
  • Track conversions and report ad campaign results
  • Online reporting tools streamline communication
  • Analysis of prospect inquiries and conversion rates
  • Keyword bid management
  • Optional landing page implementation
  • AdWords PPC management in Reston, VA

At Digital Assembly Line our job is effective pay-per-click management designed to escort excited PPC traffic to your company webpages. Let’s get started.

Creating PayPer Click Advertising in Washington, DC

Friday, May 31st, 2013

Creating Pay Per Click (PPC) Advertising in Washington, DC, using online programs such as AdWords allows any company, no matter how small, to  select targeted keywords at an agreed-upon price with Google. Every time someone performs a search and clicks on your ad  you pay. Before long, the calls and e-mails will pour in.  The results can be phenomenal at first, but will plateau as all sales trends do.

Pay per click advertising in Washington, DC, gives you an advantage over your competition.  Studies show companies with robust pay per click advertising campaigns in Washington, DC close over 15 percent more business than their counterparts who do not benefit from the boost pay per click advertising can give your company internet marketing strategy.

AdWords is reasonably profitable for local businesses or those with narrow niches and high barriers to market entry.  PPC ads are generally found at the top, and along the side of the page, and are highlighted as sponsored links. The beauty in pay per click advertising in Washington, DC is that your budgeted cost is directly related to the number of clicks you get.

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The secret is driving better search results by creating original content around the targeted keywords for your business that people are searching for on the internet. It is that specific combination of your business keywords and the people that are expressing an interest in them on the internet that make PPC advertising in Washington, DC, such a compelling internet marketing tactic.

Contact Digital Assembly Line to get started today on a pay per click campaign in Washington, DC to complement your organic search marketing and stimulate your  business revenue.

Why We Care About Website Marketing in Washington, DC

Tuesday, May 14th, 2013

For the uninitiated, website marketing in Washington, DC, is nothing less than a formidable tangle, rising up to overtake traditional marketing channels as technology took off in the 1990’s. As any small business owner knows, you have to be judicious with your website marketing strategy, investing critical dollars in the right internet marketing techniques to maximize your ROI.

So what is essential and what is nice to have, but not necessary, when you consider your Washington, DC, website marketing alternatives? Read on for a very concise overview of web marketing terminology and concepts.

According to the Brazen Careerist on Business Insider.com, “There are quite a few different factors that go into SEO: researching different keywords, using these keywords in optimal places, gathering and using analytics, linking, on-page and off-page optimization,” and a long list of others.  It is in the long term, methodical pursuit of positive, measured SEO data results that website marketing in Washington, DC, generates the greatest bottom-line revenue impact.

For this reason, SEO has its own department at larger organizations. Well-trained SEOs are always in demand, and for good reason.  SEO marketing usually includes content marketing and brand management, public relations and identity management, as well as the explosive growth of social media campaigns. You need a top-notch professional SEO company to bring a unified marketing strategy to propel your company into the 21st century.

If website marketing in Washington, DC, is anything, it is pulsating – and rapidly. Changes now happen in the blink of a cursor, and we need an SEO village to support small business marketing success in Washington with targeted, laser-engineered, and continuously active website marketing.

Focus on what your SEO website marketing experts deliver for your business. Ask yourself – am I ranking on the first page on Google, Yahoo, or Microsoft Bing? How many new, qualified  leads have reached me through my website this week? Do I have landing pages constructed to pull in new clients searching specifically for a product or service I offer? Does my company brand and message cross multiple media platforms, including video and social media sites? Is my website marketing campaign designed to work for my company on many distinct levels? Is my website optimized for search engine result page (SERP) rankings?

Our firm, Digital Assembly Line, has over 72 years of combines experience in the design, creation, implementation, and long-term management of small business website marketing success. From Google AdWords to Facebook and customized blogs, to PPC (pay per click) ad campaigns that support your SEO ranking efforts, we offer a full range of services to launch your website marketing in Washington, DC, to 21st century success.

Achieve Advertising Impact With AdWords Marketing in Northern VA

Sunday, April 28th, 2013

The Google advertising program AdWords reaches an audience of 80% of Internet users in the US. With different types of ads (Image Ads, Mobile Ads, Local Business Ads, and Click-to-Play Video Ads) available, and a build-to-suit cost control system designed to fit your budget, you can achieve advertising impact with AdWords marketing in Northern VA.

Over the past decade online advertising has revolutionized the business of marketing your business. AdWords marketing gives every company the opportunity to advertise on Google search engine results pages (SERPs) to reach a wide audience. With terminology like keywords, bids, placements, Ad Rank,  and Quality Score, the landscape of Google Advertising is best navigated in partnership with an experienced AdWords-certified professional. They can guide you through features and benefits, help you understand campaigns, ad groups, and keyword statistics, and make sense of Google Analytics reports.

Google Advertising offers a variety of built-in benefits that sets it apart from other advertising programs.

  • Broad editing capabilities to refine campaign settings, pay-per-click (PPC) and cost-per-click (CPC) benchmarks as your campaigns progress
  • Native tools to develop lists of specific keywords and negative keywords
  • Online support for ad development, ad variations, and compelling ad text
  • Comprehensive statistical data to track ad performance, CPC, and drive the Google Analytics suite
  • Industry-leading optimization tools to increase traffic and conversions.

In the October, 2000 press release for it’s initial launch, Google said it’s ” AdWords Program Offers Every Business a Fully Automated, Comprehensive and Quick Way to Start an Online Advertising Campaign.” What are you waiting for? Your customers are searching for you. It’s time to achieve advertising impact for your business with AdWords marketing in Northern VA.