Archive for the ‘Internet Marketing’ Category

Creating SEO Value for 2015

Sunday, November 9th, 2014

What things can you be doing now to adequately invest in your SEO strategy for 2015? One is to evaluate your SEO marketing efforts and results for 2014. Another is find a local SEO company to help you manage, implement, and measure the performance of your comprehensive marketing plan going forward.

Industry experts say organic search can drive up to 60 percent of your overall company website traffic. How much time and money would you devote to a sales force that delivered 60 percent of your total annual company sales revenue? How much would you invest if that revenue came directly from internet leads generated by your SEO marketing efforts?

The real value of a well-crafted SEO strategy for 2015 is not derived solely from a contract-prescribed “list of SEO tasks that will be completed,” but really understanding customer needs and desires and how to match them to your company products and services. Expert SEO prioritizes content tasks, including social media engagement, blog postings and web video marketing platforms, based on importance and sequencing, making sure the right work is performed with precision and intent.  Delivering your message to the right audience and asking them to take action is what effective marketing is all about. Doing it with efficient, targeted investment gives you a healthy marketing ROI and delivers the most digital bang for your buck.

A fresh redesign of your company website combined with a structured SEO publishing calendar for the new year can set a solid foundation for efficiently measuring and managing company growth. Sound analytics help us understand the inherent value of customer leads generated by SEO techniques through benchmarks such as the conversion rate of leads-to-sales and the average net sales to profit.

When you  make an  investment in the sales and marketing performance of your company, you want to partner with an experienced,  professional SEO team to elevate the impact of your digital marketing plan. Serving Northern Virginia, Maryland and the Washington, DC metropolitan area, the SEO specialists at Digital Assembly Line deliver internet marketing  uniquely geo-targeted for your local market audience. Call us and see what we can do for your bottom line.

Well-Structured PPC Marketing in Alexandria, VA Boosts Short-Term Online Sales Revenue

Thursday, January 16th, 2014

People searching the internet with specific needs have a high intent to purchase. They can search for the specific key phrases your company previously placed bids on with your well-structured PPC, or pay per click, marketing in Alexandria, VA. With custom-crafted ad copy focused on meeting potential customer needs,  clicks will begin the moment your PPC ad is activated.

Effective PPC marketing in Alexandria, VA, offers one simple thing other internet marketing doesn’t – it directly links potential, qualified customers actively seeking your company, or a specific product or service you provide – instantly.

With a tightly defined, precisely targeted PPC marketing campaign, Alexandria, VA small businesses can capture a burst of sales revenue. Directly driven by your PPC campaign, these customers are truly your core clientele as defined by the parameters of a well-structured PPC keyword architecture plan.

Using  pay per click marketing in Alexandria, VA you can reach out to laser-targeted audiences in specific locations, or even by weather or gender. Your entire internet marketing effort is elegantly designed to locate, attract, appeal to, educate, inform, and satisfy the specific need your client has self-identified. It’s almost like an eHarmony-style matchmaker, pairing smart businesses using PPC marketing in Alexandria, VA with the precise needs of their ideal clients – brilliant internet marketing in action.

PPC marketing in Alexandria is just one component of a broader, fully-integrated internet marketing strategy.  From logos to taglines, digital iconography, simple web design and robust original content, at Digital Assembly Line we provide customized programming and in-house back-end support, plus everything your company needs to capture sales revenue in the 21st century.


Extending your business reach through targeted social media and industry-specific platforms, the digital artists and search engine optimization specialists at Digital Assembly Line plan, design, craft, draft, revise, test, optimize, monitor, analyze and push your internet marketing results to a whole new level.  Contact us now to explore PPC marketing in Alexandria, VA.

Get a Competetive Edge With PPC Marketing in Alexandria, VA

Sunday, December 15th, 2013

PPC marketing in Alexandria, VA can give your company an edge over your competition and generate immediate visitor results. Search engine providers like Google, Bing, and Yahoo offer pay-per-click marketing advertising programs to elevate your visibility when SERPs appear in search results. Used in conjunction with organic search results, PPC marketing in Alexandria, VA can be an effective and economical way to generate additional sales revenue.

People with specific needs have high intent to purchase. They can search for the specific key phrases you placed bids on. With well-crafted ad copy focused on meeting potential customer needs,  clicks will begin the moment your PPC ad is activated.

Some tips for pay-per-click marketing success:

  • Make sure your messaging is consistent with your overall marketing strategy
  • Create compelling ad copy that differentiates you from your competitors
  • Incorporate a call to action
  • Pay attention to formatting design after reading the editorial guidelines for publishing PPC ads
  • Your click-through rate (CTR) is the measurement of how many visitors click on your ad based on how many times it appears.
  • Utilize dynamic keyword insertion (DKI), custom URLs and landing pages to streamline the visitor experience and lead them from your portal to your buy now button.
  • Take advantage of the speed and agility of PPC marketing in Alexandria, VA. PPC provides unparalleled ability to adjust to market conditions.

PPC marketing in Alexandria, VA gives you instant control to respond to your potential customers queries, requests, and purchase needs.  Partner with an experienced local internet marketing firm to design your company’s PPC marketing campaign, and monitor your PPC marketing analytics diligently to keep your internet advertising fresh and relevant.

The Dynamics of Small Business Internet Marketing in Arlington, VA

Friday, November 15th, 2013

Internet marketing in Arlington, VA is a lively mix of search engine optimization, email newsletters, social media engagement, and content publication. It is the explicit, continuous process of precision branding, target marketing, and consistent messaging that invites visitors to learn about your company, products and services. It defines what sets you apart from the competition. It is a unique portal to your business designed to educate, inform, and persuade your website visitors to purchase from your company.

Beginning with web design,  internet marketing in Arlington, VA spirals outward to encompass nearly every aspect of your small business. That’s why it is critical to find an experienced, inventive internet marketing firm that specializes in providing local integrated internet marketing services to businesses like yours.

Key components of successful  internet marketing in Arlington, VA may include:

  • On-site SEO
  • Extensive keyword research to map out your niche, target markets and competition
  • Geo-targeted segment marketing to boost your conversion ratio
  • Crafting informative and compelling content
  • Video-based marketing
  • Acquisition of natural links from authoritative websites
  • A well-orchestrated social media campaign

All marketing starts with ideas and words. Writing informative, keyword-rich content relevant to your company, your industry, and your visitors will set you apart from your competition. Don’t expect overnight results, but watch as your blog becomes the engine in your internet marketing machine. A simple calendar of articles, tips, posts, and shares will promote your business and place your content, and your revenue, on a path to lead generation and improved conversion rates.

Courtesy The BrightLocal Local SEO Industry Survey 2013

According to global estimates by eMarketer in April, 2013, total annual internet sales eclipsed $1 trillion for the first time, and e-commerce sales surged 21.1 percent  in 2012. The graph above illustrates the demand for internet marketing services from surveyed small business customers. Smart business owners know internet marketing in Arlington, VA is the new normal.

Social media platforms including Foursquare, Linkedin, Facebook, and Google+ are the latest digital darlings in the race to reach the consumer audience. They multiply your access to more consumers, placing another doorway for visitors to enter your business website.  Through a variety of digital channels you can share specific messages, target offers, and provide seasonal tips to your interactive visitors. The more you share and educate, the more visitors will trust and appreciate the value of your website and your company.

Contact the internet marketing experts at Digital Assembly Line to revitalize your small business internet marketing in Arlington, VA.

One of the most powerful effects of a social network is the way it transforms customer decision-making. Search Engine Land’s 2012 study stated, “72% of consumers trust online reviews as much as personal recommendations.” More than half of consumers agreed that positive online reviews increased their likelihood of using a local business. E-consultancy declares that 88% of customers will consult reviews before finalizing an online purchase. Even conversion rates are affected by social.
Read more at http://www.searchenginejournal.com/how-social-media-is-changing-the-seo-industry/63060/#s5ZkvmU7xZukyTup.9
One of the most powerful effects of a social network is the way it transforms customer decision-making. Search Engine Land’s 2012 study stated, “72% of consumers trust online reviews as much as personal recommendations.” More than half of consumers agreed that positive online reviews increased their likelihood of using a local business. E-consultancy declares that 88% of customers will consult reviews before finalizing an online purchase. Even conversion rates are affected by social.
Read more at http://www.searchenginejournal.com/how-social-media-is-changing-the-seo-industry/63060/#s5ZkvmU7xZukyTup.99
One of the most powerful effects of a social network is the way it transforms customer decision-making. Search Engine Land’s 2012 study stated, “72% of consumers trust online reviews as much as personal recommendations.” More than half of consumers agreed that positive online reviews increased their likelihood of using a local business. E-consultancy declares that 88% of customers will consult reviews before finalizing an online purchase. Even conversion rates are affected by social.
Read more at http://www.searchenginejournal.com/how-social-media-is-changing-the-seo-industry/63060/#s5ZkvmU7xZukyTup.99
One of the most powerful effects of a social network is the way it transforms customer decision-making. Search Engine Land’s 2012 study stated, “72% of consumers trust online reviews as much as personal recommendations.” More than half of consumers agreed that positive online reviews increased their likelihood of using a local business. E-consultancy declares that 88% of customers will consult reviews before finalizing an online purchase. Even conversion rates are affected by social.
Read more at http://www.searchenginejournal.com/how-social-media-is-changing-the-seo-industry/63060/#s5ZkvmU7xZukyTup.99

4. The Impact of Google+

Google+ is a game changer. I’ve already mentioned how personalized search results are determined based on who posts what in your circles. There are other major changes besides.

Let’s take one example. Google results now show the picture of the author next to the content. You’ve probably seen search results that look like this:

authorship markup 637x473 How Social Media is Changing the SEO Industry

Those smiling mugs get a 150% increase in click-through rates over their non-pictured counterparts according to Catalyst. It pays to be seen. In other words, it pays to be active on social networks like Google+. That’s where these pictures originate — a bit of rich snippet wizardry and Google authorship verification on Google+.

Google+ is the single most powerful social force on the Internet today. Facebook may have a bigger market share, but Google+ has a bigger ownership of search power. Facebook doesn’t write the algorithms; Google does.

What’s more, Google+ isn’t just a social network; it’s a personalized web experience that extends to your every interaction with Google products. The persistent Google navigation bar keeps you constantly in tune with a personalized web experience:

google nav bar 637x28 How Social Media is Changing the SEO Industry

This means that you’re never more than a click away from the social spin on whatever it is you’re doing.

5. Social network searches

Much of our interaction with the web comes through our social channels. In addition to Googling, you’re also visiting sites by means of the following methods:

  • Clicking links that your friends post on Facebook
  • Viewing Tumblr accounts
  • Clicking all those bit.ly links on Twitter, even though you don’t know what they link to
  • Checking out articles that have been +1ed by people in your Google+ Circles

Web users spend a lot of time on social media. Their engagement with the web is built on how they interact with their social circles. Data from one social media research project in late 2012 revealed that 18% of the time spent online is spent on social media.
Read more at http://www.searchenginejournal.com/how-social-media-is-changing-the-seo-industry/63060/#mgTr1SJwef7QI4zc.99

4. The Impact of Google+

Google+ is a game changer. I’ve already mentioned how personalized search results are determined based on who posts what in your circles. There are other major changes besides.

Let’s take one example. Google results now show the picture of the author next to the content. You’ve probably seen search results that look like this:

authorship markup 637x473 How Social Media is Changing the SEO Industry

Those smiling mugs get a 150% increase in click-through rates over their non-pictured counterparts according to Catalyst. It pays to be seen. In other words, it pays to be active on social networks like Google+. That’s where these pictures originate — a bit of rich snippet wizardry and Google authorship verification on Google+.

Google+ is the single most powerful social force on the Internet today. Facebook may have a bigger market share, but Google+ has a bigger ownership of search power. Facebook doesn’t write the algorithms; Google does.

What’s more, Google+ isn’t just a social network; it’s a personalized web experience that extends to your every interaction with Google products. The persistent Google navigation bar keeps you constantly in tune with a personalized web experience:

google nav bar 637x28 How Social Media is Changing the SEO Industry

This means that you’re never more than a click away from the social spin on whatever it is you’re doing.

5. Social network searches

Much of our interaction with the web comes through our social channels. In addition to Googling, you’re also visiting sites by means of the following methods:

  • Clicking links that your friends post on Facebook
  • Viewing Tumblr accounts
  • Clicking all those bit.ly links on Twitter, even though you don’t know what they link to
  • Checking out articles that have been +1ed by people in your Google+ Circles

Web users spend a lot of time on social media. Their engagement with the web is built on how they interact with their social circles. Data from one social media research project in late 2012 revealed that 18% of the time spent online is spent on social media.
Read more at http://www.searchenginejournal.com/how-social-media-is-changing-the-seo-industry/63060/#mgTr1SJwef7QI4zc.99

How to Create Small Business Search Engine Optimization in Herndon, VA

Tuesday, October 15th, 2013

WEBSITE ANALYSIS

A team of web marketing specialists should comb though your website architecture,  meta-data,  image and text content, keyword density, and other factors needed for your company to achieve SEO success at least once a year.

KEYWORD RESEARCH
Assess keyword competitiveness  related to your core product and service lines to develop a cost-effective keyword strategy to target browser search phrases to precisely match your website URL to your customer’s search query.  “Eye-to-eye” target marketing is the most cost-effective method of advertising available to the market today.

SITEMAP CREATION GUIDES YOUR SMALL BUSINESS SEO PROGRESS
Your Site Map provides visitors with an information highway leading directly to areas with specific company products and services. Target your SEO activities toward fulfillment of the needs of your visitor as captured by your Site Map activity. Small changes in navigation and presentation gives visitors greater access, more rapid responses, and wider control over selection and task options. Satisfied visitors can directly influence a positive website experience, and your Site Map will thrive,  delivering interactive satisfaction.

Digital Assembly Line quickly establishes website relevance and visitor trustworthiness.  With careful traffic review and navigational analysis, the experts at Digital Assembly Line will take your company from the mediocrity of the internet and propel you to a coveted top spot on the first page of the search engine page (SERP) rankings.

SHAMELESS PROMOTION OF YOUR SMALL BUSINESS WEBSITE
Popular search engines like Google, Yahoo and Bing generate thousands of search results, but most searchers rarely step beyond first page URL results. So, how do you position your website on that elusive first page?  Make the investment in your future – hire an experienced, cutting-edge web services company focused on clever, efficient Search Engine Optimization (SEO). Find a small business SEO specialists in Herndon, Virginia.

SOCIAL MEDIA ADDS COVERAGE AND INTERNET IMPACT
A well-orchestrated social media campaign adds a powerful multiplier effect to your original content and targeted landing pages. Use social media platforms including Pinterest, Houzz, Facebook, and Google Plus to help your target audience find you through a variety of channels. Send specific messages, targeted offers, and seasonal tips to your interactive visitors.

BENEFITS OF SMALL BUSINESS  SEARCH ENGINE OPTIMIZATION IN HERNDON:

  • Boosted online visibility with major search engines
  • Geo-targeted segment marketing equals a higher conversion ratio
  • Incredible Marketing Budget Return On Investment (ROI)
  • More people use Search Engines than any other online access directory
  • Increased Company and Brand Awareness
  • Schema Markups give precise information on location, reviews, testimonials, and events.
  • SEO helps you provide more well-coordinated Customer Service
  • Highly accurate and timely public relations mechanism

According to Nielsen, 63% of small business owners and consumers search the web for information about local companies. Targeting keywords such as “general contractor” will cast a wide net and return search results for nearly every general contractor on the internet.  Specifically targeting “Herndon general contractor” will narrow search results to general contractors in Herndon who happen to optimize their websites too.

Minimalist Website Design for SEO in Washington, DC

Tuesday, October 1st, 2013

In website design we specifically place elements on webpages that contain messages we want Google and other browsers to crawl. Often, though, these messages are submerged on the internet – contained within images. Instead, add the information in webfonts, CSS and HTML so spiders and bots can crawl them for page rank indexing. Why do we want to bury critical buy messages, such as “Free Financing,” “20% Off Today Only,” or “End of Season Closeout SALE,” so search engines can’t find them?

Webfonts, CSS, and HTML are tools we use to create dynamic websites that blend all of the elements  SEO demands. It is important to understand your page structure. Depending on your industry, business model, and the messages you want to deliver, each will be unique.

Minimalism has been a perennially popular website design style. Minimalist websites load quicker, need fewer server resources, and are faster. While minimalism is king in website  design, SEO in Washington, DC demands broad, cutting-edge technical prowess to leverage  algorithm changes, nano-level digital response programs, and smart web design architecture. Thankfully, even a small business can win big net advantages with great web design, original content, and on-page optimization using the following tips:

  • Know the importance of positioning information on a page

  • Add graphical elements such as banners, click-through points,  and calls to action
  • Play with type effects such as shadows, gradients, and a gorgeous palette of other font tweaks in the designers toolkit
  • Display simple infographics to enhance content absorption
  • Live text banners look sleek and can be marked up with H1’s, body type, bold text, and dynamic updates
  • Combine crisp images and live text to craft a compelling, innovative web experience
  • Consider mouseovers to make text appear for web design and SEO impact
  • Clever website design adds rollups, expandable dividers, live text billboards and other navigation and element construction techniques to build websites designed for a great user experience.
  • The expandable divider is a simple way of incorporating indexable content into minimalist page design

From simple  brochure-type sites to e-commerce websites, blogs,  and portfolio pages, there are an amazing variety of web  design pages built on the minimalist principle. At Digital Assembly Line we build websites that look and feel incredible. We design websites in Washington, DC to elevate visitor engagement engineered for dynamically-responsive long-term SEO performance.


The True Cost of Search Engine Marketing in Washington, DC

Saturday, August 17th, 2013

The true $ cost of SEO marketing = (missed sales)/ not ≠ meeting customers where they shop.

Your Search Engine Marketing Budget in Washington, DC
Think of the millions of dollars spent on marketing:  print ads, logo design, novelty giveaways, commercial video spots, directory listings, coupon books, catalogs, and a gazillion other items to put your company in front of potential customers.

In April, 2013, for the first time, according to global estimates by eMarketer, total annual internet sales eclipsed $1 trillion and e-commerce sales surged 21.1 percent  in 2012.

Make the investment to help potential customers find your company website with search engines.  Not just first page SERPS (search engine ranking pages), but nestled in the top few results in the area referred to as “above the fold.”  The beauty of this digital channel is your ability to place your company directly in front of your customer while collecting precise marketing feedback tied to your SEO strategy, offering a continuous stream of data-driven performance with online analytical tools.

It’s precise execution of all SEO marketing elements simultaneously that helps visitors find your website in search results. Studies show search engine marketing yields greater success when powered by multiple-platform social media engagement.

It’s easy to say SEO marketing in Washington, DC is costly, but what is the cost of  never being found by internet search engines when customers are searching for you or your products? How many sales can you afford to lose sitting on the sidelines while your customers make internet purchases from your competitors?

Keeping Your Search Engine Marketing in Washington, DC, Fresh and Dynamic
Think of SEO marketing as a maintenance plan for your company’s digital brand marketing. Each week, every month, before your big sale season, there are plenty of  opportunities to welcome customers to your  website to share new, interesting, and useful information.

The True Cost of Search Engine Marketing
In Washington, DC? It depends. There are no industry watchdogs or standard menu of fees for SEO. The algorithm changes daily, but 71% of digital marketing companies say SEO remains the 2nd most-requested digital marketing service.

According to a survey done in August, 2012, by Search Engine Watch, 65 percent of companies say organic search influences revenue strategy more than a year ago. To look at it another way, what is the value of one new customer finding your website and making a click-to-purchase? Look beyond per customer order revenue – factor in the lifetime value of one new customer, and multiply that by referrals, shares, and likes.  The growth potential with search engine marketing is  powerful.

Invest your marketing budget  in quality SEO marketing in Washington, DC. It will make the difference between your company being found and welcoming a customer-by-click, or missing potential customers where they shop. Make sure customers find you by meeting them on the internet – where they shop, and avoid the true cost of search engine marketing in Washington, DC.

What You Gain With Professional Pay Per Click Management Reston, VA

Wednesday, July 31st, 2013

What You Gain With Pay Per Click Management in Reston, VA

With PPC management your company gets immediate visitor-to-customer conversion with a specific, measurable return-on-investment. Paid search results from internet advertising generated 49% of total online revenues in 2011, and total paid search ad spending jumped 32% from 2011 to 2012. Based on the numbers, there is a lot to be gained by investing in pay per click management as part of your integrated internet sales strategy.


Select A Professional Pay Per Click Management Company for Your Reston Firm

Your PPC management team is a reliable partner in making your company PPC effort a revenue-generating success. Whether they only work for your industry, or can bring a fresh perspective to your saturated marketplace, make sure the PPC management company you select has the resources and procedures to make your business their business. A professional PPC management team asks questions about your company, products, competition, and customers to construct a unique PPC program that generates profit.

Get Successful PPC Results in Reston, VA

A good PPC management team creates customized, individually-tailored campaigns for your company. Your PPC management team can react swiftly to seasonal market fluctuations and create fresh ad copy to leverage especially profitable sales events. The more individually tailored your PPC campaigns are for your audience, the more revenue it generates, the better your company ROI.

The objective is simple. Optimize your company website, prepare landing pages for specific products and services, and use PPC for top placement of sponsored advertisements on search engines – a way for  potential customers to get exactly what they are looking for at precisely the time they are searching for it. Imagine what your company will gain with custom-crafted, well-managed pay per click marketing in Reston.

The Value of Pay Per Click Management in Reston, VA

Monday, July 15th, 2013

Pay per click  (PPC) management in Reston, VA is the best internet marketing investment to quickly add clients and deliver profit for your business.

The Cost of a Pay Per Click Management in Reston, VA
With PPC advertising, your company pays only when someone ‘clicks’ on your ad. At that point the visitor is redirected to your website or landing page – which completes the PPC transaction. Your cost per click (CPC) varies depending on the search engine and the level of competition for your specific keyword(s).

With a successful track record in Google AdWords, we have the skills and experience to guide new customers to your webpage where they purchase your service or product. Whether using  Google AdWords,  sponsored ads, or pay-per-click management in Reston, VA, we provide you with internet marketing tactics to build viable revenue streams.

Get Measured Returns on Your PPC Investment in Reston, VA
Digital Assembly Line is an internet marketing agency in the SEO industry, focusing primarily on the construction and service of effective internet marketing strategies using pay-per-click management in Reston, VA. We market companies like yours.

Working on a performance basis, we can focus on crafting long term successful partnerships with clients who recognize significant business opportunity with our paid advertising strategies, including:

  • Google AdWords
  • Pay per click
  • Conversion based optimization
  • On-page search engine optimization
  • Website search engine optimization

Pay Per Click (PPC) Advertising
PPC is an advanced advertising tactic used by businesses to advertise on internet search engines (i.e. Google, Bing, Yahoo!) and websites such as Facebook and Google+. With PPC management, your company gets the immediate conversions you need, with a specific, measurable return-on-investment.

Facts About Your Pay Per Click Campaign in Reston, VA

  • PPC drives immediate traffic –  targeted individuals or companies who seek your website
  • Lower cost-per-conversion than classic ad channels (print, radio, TV)
  • Works together with search engine optimization
  • PPC is the best way to launch a product or service … it tests the market’s interest
  • Ideal for building brand awareness since your ‘brand’ appears on the first page
  • With creative ad copy, a PPC  campaign in Reston, VA can spark web traffic
  • You get top billing without paying top dollar
  • PPC is focused and targeted on selling new or special items

What You Get With Pay Per Click PPC Management

  • Create your PPC accounts on Google, Facebook, and others
  • Research and select conversion-rich search engine keywords
  • Create ad campaigns to target your core audience
  • Track conversions and report ad campaign results
  • Online reporting tools streamline communication
  • Analysis of prospect inquiries and conversion rates
  • Keyword bid management
  • Optional landing page implementation
  • AdWords PPC management in Reston, VA

At Digital Assembly Line our job is effective pay-per-click management designed to escort excited PPC traffic to your company webpages. Let’s get started.

How Pay Per Click in Arlington, VA Pays Dividends

Sunday, June 30th, 2013

Are organic search results generating the sales you need at your company this year? Here are two facts to consider before you answer. Paid search results generated 49% of total online revenues in 2011, and total paid search ad spending jumped 32% from 2011 to 2012. Now, let’s look at how pay per click (PPC) advertising in Arlington, VA pays dividends.

Organic Search And Pay Per Click In Arlington, VA

The main area of a search engine results page (SERP) lists organic search results. These are the links to webpages your browser (i.e. Google) ranked as the best matches for the keywords you searched. At the top, and along the side are PPC ads shown as sponsored links. With Pay Per Click in Arlington, VA you pay each time someone clicks on your ad. Through the magic of the internet, that click equals a visit to your webpage.

Natural search engine optimization (SEO) is a company-wide, long-term strategic plan to establish and grow your company image, reputation, and brand. Pay per click advertising, on the other hand, is a narrowly focused tactic with a specific, targeted , measurable, time-limited goal. In other words, SEO gets clicks, but PPC in Arlington, VA converts  clicks from your SERP ad (from people actively seeking your products, services, or company) into sales.

Dividends From Effective PPC in Arlington, VA

PPC is a revenue-generating tool companies can use to influence target audience behavior on a short-term basis. Here are some dividends from effective PPC in Arlington, VA:

Speed: With some PPC platforms, such as Google AdWords, you can literally receive targeted visitors within minutes of setting up your account.

Agility: PPC provides the opportunity to monitor and adjust most pay per click campaigns in hours and days versus weeks or months for other types of advertising . PPC in Arlington, VA allows unparalleled flexibility to respond to evolving  market conditions.

Cost: Look for keyword bargains where top bid is under $.10. This approach to PPC is a hidden, cost-effective alternative. You can also lead visitors to your website and save money in your marketing budget by seeking longer-tail keyword phrases.

How PPC in Arlington, VA Pays Dividends

We’ve seen how pay per click in Arlington, VA pays dividends in many ways, and how recent PPC statistics bear out the fact that pay per click marketing is a compelling, market-driven component in any effective internet marketing  strategy. Find a competent, highly experienced SEO or PPC company who understands your business and shows a proven track record of PPC ad campaign success, and get ready to achieve your company revenue objectives.