Archive for the ‘Branding’ Category

Creating SEO Value for 2015

Sunday, November 9th, 2014

What things can you be doing now to adequately invest in your SEO strategy for 2015? One is to evaluate your SEO marketing efforts and results for 2014. Another is find a local SEO company to help you manage, implement, and measure the performance of your comprehensive marketing plan going forward.

Industry experts say organic search can drive up to 60 percent of your overall company website traffic. How much time and money would you devote to a sales force that delivered 60 percent of your total annual company sales revenue? How much would you invest if that revenue came directly from internet leads generated by your SEO marketing efforts?

The real value of a well-crafted SEO strategy for 2015 is not derived solely from a contract-prescribed “list of SEO tasks that will be completed,” but really understanding customer needs and desires and how to match them to your company products and services. Expert SEO prioritizes content tasks, including social media engagement, blog postings and web video marketing platforms, based on importance and sequencing, making sure the right work is performed with precision and intent.  Delivering your message to the right audience and asking them to take action is what effective marketing is all about. Doing it with efficient, targeted investment gives you a healthy marketing ROI and delivers the most digital bang for your buck.

A fresh redesign of your company website combined with a structured SEO publishing calendar for the new year can set a solid foundation for efficiently measuring and managing company growth. Sound analytics help us understand the inherent value of customer leads generated by SEO techniques through benchmarks such as the conversion rate of leads-to-sales and the average net sales to profit.

When you  make an  investment in the sales and marketing performance of your company, you want to partner with an experienced,  professional SEO team to elevate the impact of your digital marketing plan. Serving Northern Virginia, Maryland and the Washington, DC metropolitan area, the SEO specialists at Digital Assembly Line deliver internet marketing  uniquely geo-targeted for your local market audience. Call us and see what we can do for your bottom line.

Get a Competetive Edge With PPC Marketing in Alexandria, VA

Sunday, December 15th, 2013

PPC marketing in Alexandria, VA can give your company an edge over your competition and generate immediate visitor results. Search engine providers like Google, Bing, and Yahoo offer pay-per-click marketing advertising programs to elevate your visibility when SERPs appear in search results. Used in conjunction with organic search results, PPC marketing in Alexandria, VA can be an effective and economical way to generate additional sales revenue.

People with specific needs have high intent to purchase. They can search for the specific key phrases you placed bids on. With well-crafted ad copy focused on meeting potential customer needs,  clicks will begin the moment your PPC ad is activated.

Some tips for pay-per-click marketing success:

  • Make sure your messaging is consistent with your overall marketing strategy
  • Create compelling ad copy that differentiates you from your competitors
  • Incorporate a call to action
  • Pay attention to formatting design after reading the editorial guidelines for publishing PPC ads
  • Your click-through rate (CTR) is the measurement of how many visitors click on your ad based on how many times it appears.
  • Utilize dynamic keyword insertion (DKI), custom URLs and landing pages to streamline the visitor experience and lead them from your portal to your buy now button.
  • Take advantage of the speed and agility of PPC marketing in Alexandria, VA. PPC provides unparalleled ability to adjust to market conditions.

PPC marketing in Alexandria, VA gives you instant control to respond to your potential customers queries, requests, and purchase needs.  Partner with an experienced local internet marketing firm to design your company’s PPC marketing campaign, and monitor your PPC marketing analytics diligently to keep your internet advertising fresh and relevant.

How to Create Small Business Search Engine Optimization in Herndon, VA

Tuesday, October 15th, 2013

WEBSITE ANALYSIS

A team of web marketing specialists should comb though your website architecture,  meta-data,  image and text content, keyword density, and other factors needed for your company to achieve SEO success at least once a year.

KEYWORD RESEARCH
Assess keyword competitiveness  related to your core product and service lines to develop a cost-effective keyword strategy to target browser search phrases to precisely match your website URL to your customer’s search query.  “Eye-to-eye” target marketing is the most cost-effective method of advertising available to the market today.

SITEMAP CREATION GUIDES YOUR SMALL BUSINESS SEO PROGRESS
Your Site Map provides visitors with an information highway leading directly to areas with specific company products and services. Target your SEO activities toward fulfillment of the needs of your visitor as captured by your Site Map activity. Small changes in navigation and presentation gives visitors greater access, more rapid responses, and wider control over selection and task options. Satisfied visitors can directly influence a positive website experience, and your Site Map will thrive,  delivering interactive satisfaction.

Digital Assembly Line quickly establishes website relevance and visitor trustworthiness.  With careful traffic review and navigational analysis, the experts at Digital Assembly Line will take your company from the mediocrity of the internet and propel you to a coveted top spot on the first page of the search engine page (SERP) rankings.

SHAMELESS PROMOTION OF YOUR SMALL BUSINESS WEBSITE
Popular search engines like Google, Yahoo and Bing generate thousands of search results, but most searchers rarely step beyond first page URL results. So, how do you position your website on that elusive first page?  Make the investment in your future – hire an experienced, cutting-edge web services company focused on clever, efficient Search Engine Optimization (SEO). Find a small business SEO specialists in Herndon, Virginia.

SOCIAL MEDIA ADDS COVERAGE AND INTERNET IMPACT
A well-orchestrated social media campaign adds a powerful multiplier effect to your original content and targeted landing pages. Use social media platforms including Pinterest, Houzz, Facebook, and Google Plus to help your target audience find you through a variety of channels. Send specific messages, targeted offers, and seasonal tips to your interactive visitors.

BENEFITS OF SMALL BUSINESS  SEARCH ENGINE OPTIMIZATION IN HERNDON:

  • Boosted online visibility with major search engines
  • Geo-targeted segment marketing equals a higher conversion ratio
  • Incredible Marketing Budget Return On Investment (ROI)
  • More people use Search Engines than any other online access directory
  • Increased Company and Brand Awareness
  • Schema Markups give precise information on location, reviews, testimonials, and events.
  • SEO helps you provide more well-coordinated Customer Service
  • Highly accurate and timely public relations mechanism

According to Nielsen, 63% of small business owners and consumers search the web for information about local companies. Targeting keywords such as “general contractor” will cast a wide net and return search results for nearly every general contractor on the internet.  Specifically targeting “Herndon general contractor” will narrow search results to general contractors in Herndon who happen to optimize their websites too.

The Value of Pay Per Click Management in Reston, VA

Monday, July 15th, 2013

Pay per click  (PPC) management in Reston, VA is the best internet marketing investment to quickly add clients and deliver profit for your business.

The Cost of a Pay Per Click Management in Reston, VA
With PPC advertising, your company pays only when someone ‘clicks’ on your ad. At that point the visitor is redirected to your website or landing page – which completes the PPC transaction. Your cost per click (CPC) varies depending on the search engine and the level of competition for your specific keyword(s).

With a successful track record in Google AdWords, we have the skills and experience to guide new customers to your webpage where they purchase your service or product. Whether using  Google AdWords,  sponsored ads, or pay-per-click management in Reston, VA, we provide you with internet marketing tactics to build viable revenue streams.

Get Measured Returns on Your PPC Investment in Reston, VA
Digital Assembly Line is an internet marketing agency in the SEO industry, focusing primarily on the construction and service of effective internet marketing strategies using pay-per-click management in Reston, VA. We market companies like yours.

Working on a performance basis, we can focus on crafting long term successful partnerships with clients who recognize significant business opportunity with our paid advertising strategies, including:

  • Google AdWords
  • Pay per click
  • Conversion based optimization
  • On-page search engine optimization
  • Website search engine optimization

Pay Per Click (PPC) Advertising
PPC is an advanced advertising tactic used by businesses to advertise on internet search engines (i.e. Google, Bing, Yahoo!) and websites such as Facebook and Google+. With PPC management, your company gets the immediate conversions you need, with a specific, measurable return-on-investment.

Facts About Your Pay Per Click Campaign in Reston, VA

  • PPC drives immediate traffic –  targeted individuals or companies who seek your website
  • Lower cost-per-conversion than classic ad channels (print, radio, TV)
  • Works together with search engine optimization
  • PPC is the best way to launch a product or service … it tests the market’s interest
  • Ideal for building brand awareness since your ‘brand’ appears on the first page
  • With creative ad copy, a PPC  campaign in Reston, VA can spark web traffic
  • You get top billing without paying top dollar
  • PPC is focused and targeted on selling new or special items

What You Get With Pay Per Click PPC Management

  • Create your PPC accounts on Google, Facebook, and others
  • Research and select conversion-rich search engine keywords
  • Create ad campaigns to target your core audience
  • Track conversions and report ad campaign results
  • Online reporting tools streamline communication
  • Analysis of prospect inquiries and conversion rates
  • Keyword bid management
  • Optional landing page implementation
  • AdWords PPC management in Reston, VA

At Digital Assembly Line our job is effective pay-per-click management designed to escort excited PPC traffic to your company webpages. Let’s get started.

Why We Care About Website Marketing in Washington, DC

Tuesday, May 14th, 2013

For the uninitiated, website marketing in Washington, DC, is nothing less than a formidable tangle, rising up to overtake traditional marketing channels as technology took off in the 1990’s. As any small business owner knows, you have to be judicious with your website marketing strategy, investing critical dollars in the right internet marketing techniques to maximize your ROI.

So what is essential and what is nice to have, but not necessary, when you consider your Washington, DC, website marketing alternatives? Read on for a very concise overview of web marketing terminology and concepts.

According to the Brazen Careerist on Business Insider.com, “There are quite a few different factors that go into SEO: researching different keywords, using these keywords in optimal places, gathering and using analytics, linking, on-page and off-page optimization,” and a long list of others.  It is in the long term, methodical pursuit of positive, measured SEO data results that website marketing in Washington, DC, generates the greatest bottom-line revenue impact.

For this reason, SEO has its own department at larger organizations. Well-trained SEOs are always in demand, and for good reason.  SEO marketing usually includes content marketing and brand management, public relations and identity management, as well as the explosive growth of social media campaigns. You need a top-notch professional SEO company to bring a unified marketing strategy to propel your company into the 21st century.

If website marketing in Washington, DC, is anything, it is pulsating – and rapidly. Changes now happen in the blink of a cursor, and we need an SEO village to support small business marketing success in Washington with targeted, laser-engineered, and continuously active website marketing.

Focus on what your SEO website marketing experts deliver for your business. Ask yourself – am I ranking on the first page on Google, Yahoo, or Microsoft Bing? How many new, qualified  leads have reached me through my website this week? Do I have landing pages constructed to pull in new clients searching specifically for a product or service I offer? Does my company brand and message cross multiple media platforms, including video and social media sites? Is my website marketing campaign designed to work for my company on many distinct levels? Is my website optimized for search engine result page (SERP) rankings?

Our firm, Digital Assembly Line, has over 72 years of combines experience in the design, creation, implementation, and long-term management of small business website marketing success. From Google AdWords to Facebook and customized blogs, to PPC (pay per click) ad campaigns that support your SEO ranking efforts, we offer a full range of services to launch your website marketing in Washington, DC, to 21st century success.

Do You Push Your Customers To Your Door?

Friday, March 30th, 2012
With all of the talk in the business world about marketing tactics, you probably have heard about push marketing and pull marketing, but do you know what those terms really mean? Most people don’t, so let’s discuss it.
Push Marketing
Push marketing is a way of providing advertising materials to consumers without a request for the information. Pretty simple, huh? Push marketing is found in nearly every medium of communication available today. Television commercials, radio commercials, newspaper advertisements, billboards on the side of the road, banner ads at the top of the internet browser window and even in your mailbox.
The popularity of the internet has not slowed push marketing tactics at all – if anything, it has created an even larger demand for information thereby increasing the supply of push marketing. Ad revenues support the nightly newscast on your local television station, and nearly each advertisement contains the company’s website or Facebook address. News anchors typically refer viewers to the station’s website for further information on topics, which also happens to be a source of ad revenue – another example of push marketing.
The internet has also created an interesting twist on return on advertising dollars since now consumers have the ability to click a link to learn more about a product or service and with another simple click can purchase that product or service. This means real-time return on investment for online advertisers.
Pull Marketing
Pull marketing is a different approach in that rather than force-feeding your information to consumers, you attempt to draw them to your business to learn more about your product and services. Pull marketing focuses on internet advertising and tactics, even if a direct mail piece is used to promote the online presence. Search engine optimization, pay per click, email marketing, social media and text messaging all are examples of pull marketing. The introduction and rapid growth of social media platforms like Facebook and Twitter has lead consumers down a path to nearly instant information on a product, typically accompanied by reviews from their family, friends and business associates. This is a great development – as long as your product is of quality and your customer service is superior. If not, potential customers can quickly be steered toward your competitors. Pull marketing tactics enforce the need for customer satisfaction and its importance. Push marketing techniques should always be used to provide support for pull marketing campaigns, as the two are separate but very closely related.
For more information on how your Northern Virginia or Baltimore Metro business can combine both pull marketing and push marketing tactics to increase your revenue, contact the marketing specialists at Digital Assembly Line. Serving clients throughout the entire Northern Virginia and Baltimore Metro regions, including Chevy Chase, MD, Gaithersburg, MD, Aspen Hill, MD, Chillum, MD, Ellicott City, MD, Reston, VA, Alexandria, VA, Vienna, VA, Rockville, MD and more, the team of professionals at DAL can provide your business with the tools to succeed in the pull marketing and push marketing areBus
Business leaders are always talking about new ways to market your business, to help grow your income and expand your company. But what typically begins with good intentions often turns into a descriptive monologue that confuses the reader and does nothing for the actual business. So, rather than add to the confusion, here is a simple run-down on the push marketing and pull marketing.
Push marketing techniques should be considered proactive measures to attract potential customers. This method provides information to consumers without their request for information — you are essentially pushing the information their way. That’s an easy way to think of push marketing. Television commercials, radio commercials, newspapers advertisements, banner ads, search engine optimization and nearly every other form of marketing is push marketing. This doesn’t mean it is bad or irrelevant, simply the state of most marketing strategies today.
Even though the popularity of the Internet continues to grow, it is not overshadowing the traditional methods of advertising and if anything has created an even larger demand for information. The increased demand for information — and typically a demand for instant information — has actually created a higher demand for push marketing. You can no longer sit by and wait for customers to come to you; you must make the presence of the business known. This is where search engine optimization comes into play. The more you tailor your website to the needs of your customers and populate it with relevant information, the more likely you are to be at the top of the list when it comes to search engine results. SEO is a way to make your business work for you around-the-clock and around-the-world with minimal effort on your part. The up-front investment of time and money is to be expected, but once the SEO machine is working, it operates non-stop.
For more information on how your Northern Virginia or Baltimore Metro business can combine both pull marketing and push marketing tactics to increase your revenue, contact the marketing specialists at Digital Assembly Line. Serving clients throughout the entire Northern Virginia and Baltimore Metro regions, including Chevy Chase, MD, Gaithersburg, MD, Aspen Hill, MD and more, our team of professionals at DAL can provide your business with the tools to succeed in the push marketing arenas.

Get Your Business Website in Tip-Top Shape with These SEO Tips and Tricks

Thursday, February 16th, 2012

Search Engine Optimization, or SEO, is a tool to grow your online business while helping customers and potential customers find your business. Whether your business is located in the heart of Washington DC or in Falls Church, VA, without question SEO can help increase your presence throughout all of the greater NOVA area. As you understand more about SEO and how it works in conjunction with your website, you will also learn how important it is to get it right.

Give us a call and we can design a custom SEO campaign for your business, but in the meantime, here are a few tips to help get you started or guide you toward SEO.

  • Be patient. Search Engine Optimization is not a single event, it is a long-term tactic used to maximize the Internet and all it offers. For example, you may find your dry cleaning business ranks first for “dry cleaners in Falls Church VA” one week and suddenly a few weeks later you are suddenly fifth. Search engine algorithms change all the time, which requires you to change as well. Remember, what works today may not work next month or next year.
  • Be smart. Before you hire a company to complete the SEO work for you, ask questions and know what you are getting yourself into. Ask the company for specifics before you agree to anything; find out what they plan to do and how they plan to do it, then take some time and investigate for yourself.
  • Build a fantastic website. Even though you could once throw any website together using a free service and it was “good enough” that time has passed. Work with a developer to create a dynamic website for your business and be sure it incorporates room to grow as well. Since your goal is to grow your Falls Church VA dry cleaning business into a huge conglomerate, make sure your website can follow suit.
  • Buy a smart, SEO-friendly URL. If you are not sure what the URL is, you should definitely hire someone to do your SEO work for you. The URL is the location of your website (the name of it if you will). Rather than using confusing or unrelated URLs for your business, find one that states what you do and if possible where you are. For example, “fallschurchdrycleaning” (while hard to read) fits the bill for a dry cleaning business in Falls Church, VA; but “wecancleanyourshirt” does not. It doesn’t articulate what you do or where your business is.
  • Embrace pay-per-click advertising. No matter what source you choose to use, investing in a pay-per-click advertising campaign, also known as PPC. This is a great way to add actual search volume to your keywords for a rather small investment. Set a budget you can live with and work from there. (By the way, this is also something Digital Assembly Line does, and does very well.)

If you’re ready to move your business into the leader’s position, give us a call. No matter where you are or what you do, we can help create a SEO campaign that will help make you a leader in your market.

Why SEO Is Important For Your Business

Friday, December 30th, 2011

We talk about Search Engine Optimization, or SEO, quite often at Digital Assembly Line. If you ever wonder why we spend so much time focused on it, that is simple: because SEO is essential for your Northern Virginia, Washington DC or Maryland business. SEO, as it is referred to in the industry, is a method of analyzing and constructing a business website as a whole — as well as its individual pages — to attract customers. How are customers attracted? Through discovery by all of the search engines potential customers use to look at and use the Internet. That’s a pretty basic summary of what SEO is, but that basically lays out the information in an easy-to-understand format.

Using SEO techniques makes your website more relevant and more attractive to search engines such as Google, Yahoo! and Bing. These are the driving forces behind Internet searches, which most people understand. How often do you hear friends, family and business associates say “Google it” or “I Googled” when referring to information they found online? The business name Google has become a verb in today’s language, and that’s what SEO is all about: working with the “Googling” world — as well as with the Yahoo! and Bing worlds — to make your website as easily found as possible.

Keep in mind, you are no longer simply competing with the store around the corner, you are now competing with the online merchant on another continent. Making your products and services known and easily accessible to your customers, and all of your potential customers, means something completely different than it did just 10 years ago.

Working with the right search engine optimization company is as important as the work itself. Some companies practice SEO tactics that are less than legitimate, and can have severely negative consequences for your business. When underhanded techniques are used, the search engines can choose — and often do — to blacklist your site completely. Unfortunately they are not concerned with who physically did the wrong thing, they simply want it to be known they will not allow it to happen. So rather than ending up with your website not listed at all, make sure you spend time finding the right SEO specialists to work with you.

Looking toward 2012…what will the world of SEO be?

Monday, December 19th, 2011

The business of search engine optimization, or SEO, is a fickle, living being and the changes that happen do so without many people even noticing. Unless of course you are in the business of SEO — then it’s all you think about. With the new year approaching quickly, our team of SEO experts at Digital Assembly Line came together and put together a list of what lies ahead. Most of which means you’re going to need our help marketing your Northern Virginia and Maryland business even more.

Currently search engines like Google, Bing and Yahoo! all use a combination of human searches and “bot” searches to determine page rankings for websites. In 2012, you should expect that change. But, if you are using SEO tactics right, you will likely benefit from the combination of SEO and social media. The search engines are expected to begin weighing human searches more heavily than those from the “bots.” The bots are useful for site indexing and locating, but human searches give a better impression of what people actually want to see when they search for dog leashes in Bethesda, MD.

Keeping things fresh on your website, including your social media pages or accounts and your company blog, will be more important than ever in terms of search engine optimization. The search engines are focusing more on quality rather than quantity when it comes to ranking your business website. When your content becomes old and stale, the search engines will begin to place less importance on your website than a competitor who updates content regularly. Whether this means bi-weekly, weekly or monthly remains to be seen, which is where search engine optimization professionals come in handy. When you rely on us to update your content, you know it is done without your involvement — unless you want to be involved. Tailoring our services to your needs is part of what sets us apart from our competitors.

The integration of social media sites such as Facebook, Twitter and LinkedIn will become more important in determining your page ranking than ever before. This goes back to the quality versus quantity argument. The more involved you are with your social media fans and followers, the higher ranked you will likely be. A small investment in pay per clicks ads on Facebook can easily generate fans which can then be converted to followers on Twitter and you have nearly automatic page ranking growth.

For more information on how Digital Assembly Line can help keep — or get — your page to the top ranking spots, give us a call today. Offering search engine optimization, pay per click and many other online advertising services, we can help grow your Washington DC metro area business in the new year.

SEO or Social Media? Which is Better for your Northern Virginia Business?

Friday, November 11th, 2011

We’ve been helping clients throughout the Northern Virginia area make their mark on the Internet marketing world for a number of years. As the times have changed, so has our message. We understand the Internet is a dynamic “place” and changes are constantly happening that may impact the effectiveness of your online marketing and search engine optimization efforts. Rather than forcing a round peg into a square hole, we always customize an online marketing plan to meet the needs of the individual business.

This is why sometimes we use a somewhat straightforward approach to online marketing for Washington, DC businesses that focuses on search engine optimization. SEO tactics focus on implementing a strategic approach to the content of your website, to better match the searches completed on search engines such as Google, Yahoo!, Bing and others. Rather than putting your information on the Internet and hoping customers will find you, using SEO you can help draw customers — and potential customers — to your website.

In other situations, we also put social media marketing to the test as well. Social media networking websites such as Facebook, Twitter and LinkedIn are ways people easily and quickly connect to like-minded individuals. These may be friends, coworkers, family members or even business acquaintances that all come together to form an online social circle. When looking for recommendations on the best plumber in town many people will put their question out to the masses in search of information. Putting these social media platforms to work for you is both convenient and smart. You may spend thousands of dollars on an advertising campaign that lasts for one day, week or month and see limited results; but you may also create an online presence in social networks that works for you around-the-clock and is easy for your customers to share with their friends, family and coworkers and reach a nearly limitless number of people — that stays around forever.

But, when discussing an article today, we discovered many people are confused about the use of search engine optimization and social media. Bluntly put, one is not intended to replace the other. Search engine optimization is used to promote the website and when used properly, social media will advance the SEO practices. They work together, rather than independently. Using both platforms allows your potential customers to find your website and consider buying products or services, while social media allows your current customers to share their experiences with others as well.

For more information on how you should use the SEO/Social Media combination, contact our team of online marketing experts at Digital Assembly Line today.