Archive for the ‘keywords’ Category

Get a Competetive Edge With PPC Marketing in Alexandria, VA

Sunday, December 15th, 2013

PPC marketing in Alexandria, VA can give your company an edge over your competition and generate immediate visitor results. Search engine providers like Google, Bing, and Yahoo offer pay-per-click marketing advertising programs to elevate your visibility when SERPs appear in search results. Used in conjunction with organic search results, PPC marketing in Alexandria, VA can be an effective and economical way to generate additional sales revenue.

People with specific needs have high intent to purchase. They can search for the specific key phrases you placed bids on. With well-crafted ad copy focused on meeting potential customer needs,  clicks will begin the moment your PPC ad is activated.

Some tips for pay-per-click marketing success:

  • Make sure your messaging is consistent with your overall marketing strategy
  • Create compelling ad copy that differentiates you from your competitors
  • Incorporate a call to action
  • Pay attention to formatting design after reading the editorial guidelines for publishing PPC ads
  • Your click-through rate (CTR) is the measurement of how many visitors click on your ad based on how many times it appears.
  • Utilize dynamic keyword insertion (DKI), custom URLs and landing pages to streamline the visitor experience and lead them from your portal to your buy now button.
  • Take advantage of the speed and agility of PPC marketing in Alexandria, VA. PPC provides unparalleled ability to adjust to market conditions.

PPC marketing in Alexandria, VA gives you instant control to respond to your potential customers queries, requests, and purchase needs.  Partner with an experienced local internet marketing firm to design your company’s PPC marketing campaign, and monitor your PPC marketing analytics diligently to keep your internet advertising fresh and relevant.

The Dynamics of Small Business Internet Marketing in Arlington, VA

Friday, November 15th, 2013

Internet marketing in Arlington, VA is a lively mix of search engine optimization, email newsletters, social media engagement, and content publication. It is the explicit, continuous process of precision branding, target marketing, and consistent messaging that invites visitors to learn about your company, products and services. It defines what sets you apart from the competition. It is a unique portal to your business designed to educate, inform, and persuade your website visitors to purchase from your company.

Beginning with web design,  internet marketing in Arlington, VA spirals outward to encompass nearly every aspect of your small business. That’s why it is critical to find an experienced, inventive internet marketing firm that specializes in providing local integrated internet marketing services to businesses like yours.

Key components of successful  internet marketing in Arlington, VA may include:

  • On-site SEO
  • Extensive keyword research to map out your niche, target markets and competition
  • Geo-targeted segment marketing to boost your conversion ratio
  • Crafting informative and compelling content
  • Video-based marketing
  • Acquisition of natural links from authoritative websites
  • A well-orchestrated social media campaign

All marketing starts with ideas and words. Writing informative, keyword-rich content relevant to your company, your industry, and your visitors will set you apart from your competition. Don’t expect overnight results, but watch as your blog becomes the engine in your internet marketing machine. A simple calendar of articles, tips, posts, and shares will promote your business and place your content, and your revenue, on a path to lead generation and improved conversion rates.

Courtesy The BrightLocal Local SEO Industry Survey 2013

According to global estimates by eMarketer in April, 2013, total annual internet sales eclipsed $1 trillion for the first time, and e-commerce sales surged 21.1 percent  in 2012. The graph above illustrates the demand for internet marketing services from surveyed small business customers. Smart business owners know internet marketing in Arlington, VA is the new normal.

Social media platforms including Foursquare, Linkedin, Facebook, and Google+ are the latest digital darlings in the race to reach the consumer audience. They multiply your access to more consumers, placing another doorway for visitors to enter your business website.  Through a variety of digital channels you can share specific messages, target offers, and provide seasonal tips to your interactive visitors. The more you share and educate, the more visitors will trust and appreciate the value of your website and your company.

Contact the internet marketing experts at Digital Assembly Line to revitalize your small business internet marketing in Arlington, VA.

One of the most powerful effects of a social network is the way it transforms customer decision-making. Search Engine Land’s 2012 study stated, “72% of consumers trust online reviews as much as personal recommendations.” More than half of consumers agreed that positive online reviews increased their likelihood of using a local business. E-consultancy declares that 88% of customers will consult reviews before finalizing an online purchase. Even conversion rates are affected by social.
Read more at http://www.searchenginejournal.com/how-social-media-is-changing-the-seo-industry/63060/#s5ZkvmU7xZukyTup.9
One of the most powerful effects of a social network is the way it transforms customer decision-making. Search Engine Land’s 2012 study stated, “72% of consumers trust online reviews as much as personal recommendations.” More than half of consumers agreed that positive online reviews increased their likelihood of using a local business. E-consultancy declares that 88% of customers will consult reviews before finalizing an online purchase. Even conversion rates are affected by social.
Read more at http://www.searchenginejournal.com/how-social-media-is-changing-the-seo-industry/63060/#s5ZkvmU7xZukyTup.99
One of the most powerful effects of a social network is the way it transforms customer decision-making. Search Engine Land’s 2012 study stated, “72% of consumers trust online reviews as much as personal recommendations.” More than half of consumers agreed that positive online reviews increased their likelihood of using a local business. E-consultancy declares that 88% of customers will consult reviews before finalizing an online purchase. Even conversion rates are affected by social.
Read more at http://www.searchenginejournal.com/how-social-media-is-changing-the-seo-industry/63060/#s5ZkvmU7xZukyTup.99
One of the most powerful effects of a social network is the way it transforms customer decision-making. Search Engine Land’s 2012 study stated, “72% of consumers trust online reviews as much as personal recommendations.” More than half of consumers agreed that positive online reviews increased their likelihood of using a local business. E-consultancy declares that 88% of customers will consult reviews before finalizing an online purchase. Even conversion rates are affected by social.
Read more at http://www.searchenginejournal.com/how-social-media-is-changing-the-seo-industry/63060/#s5ZkvmU7xZukyTup.99

4. The Impact of Google+

Google+ is a game changer. I’ve already mentioned how personalized search results are determined based on who posts what in your circles. There are other major changes besides.

Let’s take one example. Google results now show the picture of the author next to the content. You’ve probably seen search results that look like this:

authorship markup 637x473 How Social Media is Changing the SEO Industry

Those smiling mugs get a 150% increase in click-through rates over their non-pictured counterparts according to Catalyst. It pays to be seen. In other words, it pays to be active on social networks like Google+. That’s where these pictures originate — a bit of rich snippet wizardry and Google authorship verification on Google+.

Google+ is the single most powerful social force on the Internet today. Facebook may have a bigger market share, but Google+ has a bigger ownership of search power. Facebook doesn’t write the algorithms; Google does.

What’s more, Google+ isn’t just a social network; it’s a personalized web experience that extends to your every interaction with Google products. The persistent Google navigation bar keeps you constantly in tune with a personalized web experience:

google nav bar 637x28 How Social Media is Changing the SEO Industry

This means that you’re never more than a click away from the social spin on whatever it is you’re doing.

5. Social network searches

Much of our interaction with the web comes through our social channels. In addition to Googling, you’re also visiting sites by means of the following methods:

  • Clicking links that your friends post on Facebook
  • Viewing Tumblr accounts
  • Clicking all those bit.ly links on Twitter, even though you don’t know what they link to
  • Checking out articles that have been +1ed by people in your Google+ Circles

Web users spend a lot of time on social media. Their engagement with the web is built on how they interact with their social circles. Data from one social media research project in late 2012 revealed that 18% of the time spent online is spent on social media.
Read more at http://www.searchenginejournal.com/how-social-media-is-changing-the-seo-industry/63060/#mgTr1SJwef7QI4zc.99

4. The Impact of Google+

Google+ is a game changer. I’ve already mentioned how personalized search results are determined based on who posts what in your circles. There are other major changes besides.

Let’s take one example. Google results now show the picture of the author next to the content. You’ve probably seen search results that look like this:

authorship markup 637x473 How Social Media is Changing the SEO Industry

Those smiling mugs get a 150% increase in click-through rates over their non-pictured counterparts according to Catalyst. It pays to be seen. In other words, it pays to be active on social networks like Google+. That’s where these pictures originate — a bit of rich snippet wizardry and Google authorship verification on Google+.

Google+ is the single most powerful social force on the Internet today. Facebook may have a bigger market share, but Google+ has a bigger ownership of search power. Facebook doesn’t write the algorithms; Google does.

What’s more, Google+ isn’t just a social network; it’s a personalized web experience that extends to your every interaction with Google products. The persistent Google navigation bar keeps you constantly in tune with a personalized web experience:

google nav bar 637x28 How Social Media is Changing the SEO Industry

This means that you’re never more than a click away from the social spin on whatever it is you’re doing.

5. Social network searches

Much of our interaction with the web comes through our social channels. In addition to Googling, you’re also visiting sites by means of the following methods:

  • Clicking links that your friends post on Facebook
  • Viewing Tumblr accounts
  • Clicking all those bit.ly links on Twitter, even though you don’t know what they link to
  • Checking out articles that have been +1ed by people in your Google+ Circles

Web users spend a lot of time on social media. Their engagement with the web is built on how they interact with their social circles. Data from one social media research project in late 2012 revealed that 18% of the time spent online is spent on social media.
Read more at http://www.searchenginejournal.com/how-social-media-is-changing-the-seo-industry/63060/#mgTr1SJwef7QI4zc.99

How to Create Small Business Search Engine Optimization in Herndon, VA

Tuesday, October 15th, 2013

WEBSITE ANALYSIS

A team of web marketing specialists should comb though your website architecture,  meta-data,  image and text content, keyword density, and other factors needed for your company to achieve SEO success at least once a year.

KEYWORD RESEARCH
Assess keyword competitiveness  related to your core product and service lines to develop a cost-effective keyword strategy to target browser search phrases to precisely match your website URL to your customer’s search query.  “Eye-to-eye” target marketing is the most cost-effective method of advertising available to the market today.

SITEMAP CREATION GUIDES YOUR SMALL BUSINESS SEO PROGRESS
Your Site Map provides visitors with an information highway leading directly to areas with specific company products and services. Target your SEO activities toward fulfillment of the needs of your visitor as captured by your Site Map activity. Small changes in navigation and presentation gives visitors greater access, more rapid responses, and wider control over selection and task options. Satisfied visitors can directly influence a positive website experience, and your Site Map will thrive,  delivering interactive satisfaction.

Digital Assembly Line quickly establishes website relevance and visitor trustworthiness.  With careful traffic review and navigational analysis, the experts at Digital Assembly Line will take your company from the mediocrity of the internet and propel you to a coveted top spot on the first page of the search engine page (SERP) rankings.

SHAMELESS PROMOTION OF YOUR SMALL BUSINESS WEBSITE
Popular search engines like Google, Yahoo and Bing generate thousands of search results, but most searchers rarely step beyond first page URL results. So, how do you position your website on that elusive first page?  Make the investment in your future – hire an experienced, cutting-edge web services company focused on clever, efficient Search Engine Optimization (SEO). Find a small business SEO specialists in Herndon, Virginia.

SOCIAL MEDIA ADDS COVERAGE AND INTERNET IMPACT
A well-orchestrated social media campaign adds a powerful multiplier effect to your original content and targeted landing pages. Use social media platforms including Pinterest, Houzz, Facebook, and Google Plus to help your target audience find you through a variety of channels. Send specific messages, targeted offers, and seasonal tips to your interactive visitors.

BENEFITS OF SMALL BUSINESS  SEARCH ENGINE OPTIMIZATION IN HERNDON:

  • Boosted online visibility with major search engines
  • Geo-targeted segment marketing equals a higher conversion ratio
  • Incredible Marketing Budget Return On Investment (ROI)
  • More people use Search Engines than any other online access directory
  • Increased Company and Brand Awareness
  • Schema Markups give precise information on location, reviews, testimonials, and events.
  • SEO helps you provide more well-coordinated Customer Service
  • Highly accurate and timely public relations mechanism

According to Nielsen, 63% of small business owners and consumers search the web for information about local companies. Targeting keywords such as “general contractor” will cast a wide net and return search results for nearly every general contractor on the internet.  Specifically targeting “Herndon general contractor” will narrow search results to general contractors in Herndon who happen to optimize their websites too.

The Value of Pay Per Click Management in Reston, VA

Monday, July 15th, 2013

Pay per click  (PPC) management in Reston, VA is the best internet marketing investment to quickly add clients and deliver profit for your business.

The Cost of a Pay Per Click Management in Reston, VA
With PPC advertising, your company pays only when someone ‘clicks’ on your ad. At that point the visitor is redirected to your website or landing page – which completes the PPC transaction. Your cost per click (CPC) varies depending on the search engine and the level of competition for your specific keyword(s).

With a successful track record in Google AdWords, we have the skills and experience to guide new customers to your webpage where they purchase your service or product. Whether using  Google AdWords,  sponsored ads, or pay-per-click management in Reston, VA, we provide you with internet marketing tactics to build viable revenue streams.

Get Measured Returns on Your PPC Investment in Reston, VA
Digital Assembly Line is an internet marketing agency in the SEO industry, focusing primarily on the construction and service of effective internet marketing strategies using pay-per-click management in Reston, VA. We market companies like yours.

Working on a performance basis, we can focus on crafting long term successful partnerships with clients who recognize significant business opportunity with our paid advertising strategies, including:

  • Google AdWords
  • Pay per click
  • Conversion based optimization
  • On-page search engine optimization
  • Website search engine optimization

Pay Per Click (PPC) Advertising
PPC is an advanced advertising tactic used by businesses to advertise on internet search engines (i.e. Google, Bing, Yahoo!) and websites such as Facebook and Google+. With PPC management, your company gets the immediate conversions you need, with a specific, measurable return-on-investment.

Facts About Your Pay Per Click Campaign in Reston, VA

  • PPC drives immediate traffic –  targeted individuals or companies who seek your website
  • Lower cost-per-conversion than classic ad channels (print, radio, TV)
  • Works together with search engine optimization
  • PPC is the best way to launch a product or service … it tests the market’s interest
  • Ideal for building brand awareness since your ‘brand’ appears on the first page
  • With creative ad copy, a PPC  campaign in Reston, VA can spark web traffic
  • You get top billing without paying top dollar
  • PPC is focused and targeted on selling new or special items

What You Get With Pay Per Click PPC Management

  • Create your PPC accounts on Google, Facebook, and others
  • Research and select conversion-rich search engine keywords
  • Create ad campaigns to target your core audience
  • Track conversions and report ad campaign results
  • Online reporting tools streamline communication
  • Analysis of prospect inquiries and conversion rates
  • Keyword bid management
  • Optional landing page implementation
  • AdWords PPC management in Reston, VA

At Digital Assembly Line our job is effective pay-per-click management designed to escort excited PPC traffic to your company webpages. Let’s get started.

Find a Creative Search Engine Optimization Company in Centreville, VA

Saturday, June 15th, 2013

Finding a creative Search Engine Optimization (SEO) company in Centreville, VA, can mean the difference between ordinary and extraordinary internet marketing results.  But what does this mean for your company?

While there are many techniques designed to achieve first-page search engine result placement (SERP), some are unsustainable and degrade the website experience for your visitors.  Ultimately, a few basic principles help to ensure your site receives accurate SERP placement for search engines like Google, Yahoo, and Bing. Check these recommendations and incorporate them  in your internet marketing  projects.

The Title Bar and Search Engine Optimization in Centreville, VA

Your title bar is easy to ignore, but presents a well-structured page title. It is an important way to ensure your site is prominently ranked in search engine results. Clear, relevant, detailed, and specific, each page should have a title bar that mirrors  page content. The title should begin with relevant identifying information, followed by general data that graces every page: business name, services or industry, location and state.

Meta Tags

Meta tags  are included in the HTML code of the page. They don’t appear on the web page, but help assist search engines in pinpointing certain qualities of each page.

Search engines like Google don’t use meta keywords  in algorithms. But, the meta description tag helps manage your website blurb that that pops up in each search result. And keeping a list of keywords helps write more effective content, even if you don’t actually load keywords into a meta tag.

Semantic HTML Separates Creative SEO Companies in Centreville, VA

Semantic HTML means HTML code built to show the logical structure of a web page, with visual presentation separated into CSS (Cascading Style Sheets) rather than embedded within the code. Fonts, colors and visual layout elements are restricted to the CSS, while the HTML tables are for tabular information, not layout or position. HTML page content is organized so the page is logical and readable with CSS turned off.

Universal Accessibility

Building web pages with proper accessibility for the visually-impaired helps improve search engine rankings. Images and visual content include “alt” text tags. Content requiring Flash, JavaScript, or plug-ins need to have a fallback version, allowing them to “degrade gracefully” for screen readers. By organizing features like site navigation into standard HTML lists, instead of elaborate table layouts, pages are widely accessible for readers on tablets and mobile devices, and more relevant in search engine results. The rising HTML5 standard includes tags and attributes to assist in the development of well-structured, wholly semantic HTML.

Your SEO Company in Centreville, VA Provides Relevant Links

Most search engines use cross-site links to indicate a site’s popularity and relevance in a specific field. By exchanging meaningful links with relevant sites in a selected field, a site can improve search engine results. If links offer connection to live users, and a meaningful web experience, they can provide sustained benefit. Before exchanging links, know you selected a site you can trust as a resource.

Google Analytics and Webmaster Tools

Google offers a pair of verstile tools: Google Analytics provides site owners with rich analysis of usage data, such as  how often site pages are visited,  how long visitors stay, user geographical location, and computer configuration details.

Google Webmaster Tools is a simple way to register sitemaps for best placement in search results. Plus, both Google Analytics and Google Webmaster Tools help diagnose trouble spots – areas of your site that need attention to boost search visibility.

Find A Creative Search Engine Optimization Company in Centreville, VA

There is no internet secret weapon to lock on to top search engine rankings. The best way to achieve sustained internet marketing relevance in search engine rankings is to follow the philosophy of a well-structured,  internet marketing strategy infused with original, relevant content.

The Digital Assembly Line Philosophy

Digital Assembly Line professionals believe in creating visually rich, engaging websites. We follow the basic principles of online success: strategy, message, and multi-channel distribution. Contact us today – we are a creative search engine optimization  company in Centreville, VA. We can help you inventory your marketing strategy and learn how to spark your own internet marketing revolution.

SEO

SEO Tips To Help Grow Your Washington DC Business

Tuesday, May 1st, 2012
Simple, Basic SEO Tips To Help Your Washington DC Business Grow
Every day our team of search engine optimization, or SEO, experts is asked questions about the best way to start and maintain a SEO campaign for their business. While we cannot give specific instructions on how to make a million dollars with SEO, we can offer tips of the trade that will help your Washington DC business grow.
Even though pictures are pretty and pleasing to the eye, search engines don’t have eyes and they do not care about them. When it comes to SEO tactics, make sure you keywords and key search terms are available in text and not just part of the awesome graphics you hired someone to design for you. This does not mean however to eliminate all pictures on your website, but include the keywords in text as well.
Make sure you website content is actually about the product or service you are trying to promote, rather than a personal website that you have simply added a page about your latest and greatest dog biscuits. Creating content that is meaningful and valuable is essential for the SEO efforts of your Washington DC business.
Consider you domain name as part of your search engine optimization campaign, rather than just the location of your website. For example, your business may be called Danny’s Delectable Delights, but that doesn’t really tell people what you sell. Instead think of a domain name that clearly suggests your products like delectable-dog-treats (.com), search engines like those.
What’s in a title of the page? It should contain more than simply “home” or “contact us” if you are hoping to be found in the search engine results. Be specific about what your pages include and you will get much more attention from search engines.
For more tips and tricks of the trade, contact the Washington DC search engine optimization experts at Digital Assembly Line today.
The search engine optimization professionals at Digital Assembly Line gets asked frequently about the best way to start and maintain a SEO campaign for their Arlington, VA business. Even though we are unable to give you a simple 1-2-3 process for making a small — or large — fortune, we can tell you with time and diligence, search engine optimization techniques will help grow your Chevy Chase, MD business.
  • Pictures are worth a 1,000 words and they are pleasing to look at, they do nothing for your search engine optimization efforts. The search engine robots that find, scan and rank the website cannot see the photos, so therefore, they are not all that important to the search engine optimization efforts you are focusing on. However it is important to keep the human users in mind too when designing your website.
  • Keep your keywords in mind too. Your website is ranked based on the relevance of the site in relation to the topic at hand. For example, if you have a website that is about pet supplies, the content should be about pets and pet-related items as well. If you also include information on auto repair, that is not relevant to the topic and the search engines are likely to penalize you.
  • Keep your domain name in mind when you plan your search engine optimization campaign. For example, your business may be called Kris’s Krispy Katails, but that does not tell anyone that a “Katail” is a family baked good, so they are unlikely to know what you sell. Instead think of a domain name that clearly suggests your product instead.