Archive for the ‘Pay Per Click – Cost Per Click’ Category

Well-Structured PPC Marketing in Alexandria, VA Boosts Short-Term Online Sales Revenue

Thursday, January 16th, 2014

People searching the internet with specific needs have a high intent to purchase. They can search for the specific key phrases your company previously placed bids on with your well-structured PPC, or pay per click, marketing in Alexandria, VA. With custom-crafted ad copy focused on meeting potential customer needs,  clicks will begin the moment your PPC ad is activated.

Effective PPC marketing in Alexandria, VA, offers one simple thing other internet marketing doesn’t – it directly links potential, qualified customers actively seeking your company, or a specific product or service you provide – instantly.

With a tightly defined, precisely targeted PPC marketing campaign, Alexandria, VA small businesses can capture a burst of sales revenue. Directly driven by your PPC campaign, these customers are truly your core clientele as defined by the parameters of a well-structured PPC keyword architecture plan.

Using  pay per click marketing in Alexandria, VA you can reach out to laser-targeted audiences in specific locations, or even by weather or gender. Your entire internet marketing effort is elegantly designed to locate, attract, appeal to, educate, inform, and satisfy the specific need your client has self-identified. It’s almost like an eHarmony-style matchmaker, pairing smart businesses using PPC marketing in Alexandria, VA with the precise needs of their ideal clients – brilliant internet marketing in action.

PPC marketing in Alexandria is just one component of a broader, fully-integrated internet marketing strategy.  From logos to taglines, digital iconography, simple web design and robust original content, at Digital Assembly Line we provide customized programming and in-house back-end support, plus everything your company needs to capture sales revenue in the 21st century.

Extending your business reach through targeted social media and industry-specific platforms, the digital artists and search engine optimization specialists at Digital Assembly Line plan, design, craft, draft, revise, test, optimize, monitor, analyze and push your internet marketing results to a whole new level.  Contact us now to explore PPC marketing in Alexandria, VA.

Get a Competetive Edge With PPC Marketing in Alexandria, VA

Sunday, December 15th, 2013

PPC marketing in Alexandria, VA can give your company an edge over your competition and generate immediate visitor results. Search engine providers like Google, Bing, and Yahoo offer pay-per-click marketing advertising programs to elevate your visibility when SERPs appear in search results. Used in conjunction with organic search results, PPC marketing in Alexandria, VA can be an effective and economical way to generate additional sales revenue.

People with specific needs have high intent to purchase. They can search for the specific key phrases you placed bids on. With well-crafted ad copy focused on meeting potential customer needs,  clicks will begin the moment your PPC ad is activated.

Some tips for pay-per-click marketing success:

  • Make sure your messaging is consistent with your overall marketing strategy
  • Create compelling ad copy that differentiates you from your competitors
  • Incorporate a call to action
  • Pay attention to formatting design after reading the editorial guidelines for publishing PPC ads
  • Your click-through rate (CTR) is the measurement of how many visitors click on your ad based on how many times it appears.
  • Utilize dynamic keyword insertion (DKI), custom URLs and landing pages to streamline the visitor experience and lead them from your portal to your buy now button.
  • Take advantage of the speed and agility of PPC marketing in Alexandria, VA. PPC provides unparalleled ability to adjust to market conditions.

PPC marketing in Alexandria, VA gives you instant control to respond to your potential customers queries, requests, and purchase needs.  Partner with an experienced local internet marketing firm to design your company’s PPC marketing campaign, and monitor your PPC marketing analytics diligently to keep your internet advertising fresh and relevant.

What You Gain With Professional Pay Per Click Management Reston, VA

Wednesday, July 31st, 2013

What You Gain With Pay Per Click Management in Reston, VA

With PPC management your company gets immediate visitor-to-customer conversion with a specific, measurable return-on-investment. Paid search results from internet advertising generated 49% of total online revenues in 2011, and total paid search ad spending jumped 32% from 2011 to 2012. Based on the numbers, there is a lot to be gained by investing in pay per click management as part of your integrated internet sales strategy.

Select A Professional Pay Per Click Management Company for Your Reston Firm

Your PPC management team is a reliable partner in making your company PPC effort a revenue-generating success. Whether they only work for your industry, or can bring a fresh perspective to your saturated marketplace, make sure the PPC management company you select has the resources and procedures to make your business their business. A professional PPC management team asks questions about your company, products, competition, and customers to construct a unique PPC program that generates profit.

Get Successful PPC Results in Reston, VA

A good PPC management team creates customized, individually-tailored campaigns for your company. Your PPC management team can react swiftly to seasonal market fluctuations and create fresh ad copy to leverage especially profitable sales events. The more individually tailored your PPC campaigns are for your audience, the more revenue it generates, the better your company ROI.

The objective is simple. Optimize your company website, prepare landing pages for specific products and services, and use PPC for top placement of sponsored advertisements on search engines – a way for  potential customers to get exactly what they are looking for at precisely the time they are searching for it. Imagine what your company will gain with custom-crafted, well-managed pay per click marketing in Reston.

The Value of Pay Per Click Management in Reston, VA

Monday, July 15th, 2013

Pay per click  (PPC) management in Reston, VA is the best internet marketing investment to quickly add clients and deliver profit for your business.

The Cost of a Pay Per Click Management in Reston, VA
With PPC advertising, your company pays only when someone ‘clicks’ on your ad. At that point the visitor is redirected to your website or landing page – which completes the PPC transaction. Your cost per click (CPC) varies depending on the search engine and the level of competition for your specific keyword(s).

With a successful track record in Google AdWords, we have the skills and experience to guide new customers to your webpage where they purchase your service or product. Whether using  Google AdWords,  sponsored ads, or pay-per-click management in Reston, VA, we provide you with internet marketing tactics to build viable revenue streams.

Get Measured Returns on Your PPC Investment in Reston, VA
Digital Assembly Line is an internet marketing agency in the SEO industry, focusing primarily on the construction and service of effective internet marketing strategies using pay-per-click management in Reston, VA. We market companies like yours.

Working on a performance basis, we can focus on crafting long term successful partnerships with clients who recognize significant business opportunity with our paid advertising strategies, including:

  • Google AdWords
  • Pay per click
  • Conversion based optimization
  • On-page search engine optimization
  • Website search engine optimization

Pay Per Click (PPC) Advertising
PPC is an advanced advertising tactic used by businesses to advertise on internet search engines (i.e. Google, Bing, Yahoo!) and websites such as Facebook and Google+. With PPC management, your company gets the immediate conversions you need, with a specific, measurable return-on-investment.

Facts About Your Pay Per Click Campaign in Reston, VA

  • PPC drives immediate traffic –  targeted individuals or companies who seek your website
  • Lower cost-per-conversion than classic ad channels (print, radio, TV)
  • Works together with search engine optimization
  • PPC is the best way to launch a product or service … it tests the market’s interest
  • Ideal for building brand awareness since your ‘brand’ appears on the first page
  • With creative ad copy, a PPC  campaign in Reston, VA can spark web traffic
  • You get top billing without paying top dollar
  • PPC is focused and targeted on selling new or special items

What You Get With Pay Per Click PPC Management

  • Create your PPC accounts on Google, Facebook, and others
  • Research and select conversion-rich search engine keywords
  • Create ad campaigns to target your core audience
  • Track conversions and report ad campaign results
  • Online reporting tools streamline communication
  • Analysis of prospect inquiries and conversion rates
  • Keyword bid management
  • Optional landing page implementation
  • AdWords PPC management in Reston, VA

At Digital Assembly Line our job is effective pay-per-click management designed to escort excited PPC traffic to your company webpages. Let’s get started.

How Pay Per Click in Arlington, VA Pays Dividends

Sunday, June 30th, 2013

Are organic search results generating the sales you need at your company this year? Here are two facts to consider before you answer. Paid search results generated 49% of total online revenues in 2011, and total paid search ad spending jumped 32% from 2011 to 2012. Now, let’s look at how pay per click (PPC) advertising in Arlington, VA pays dividends.

Organic Search And Pay Per Click In Arlington, VA

The main area of a search engine results page (SERP) lists organic search results. These are the links to webpages your browser (i.e. Google) ranked as the best matches for the keywords you searched. At the top, and along the side are PPC ads shown as sponsored links. With Pay Per Click in Arlington, VA you pay each time someone clicks on your ad. Through the magic of the internet, that click equals a visit to your webpage.

Natural search engine optimization (SEO) is a company-wide, long-term strategic plan to establish and grow your company image, reputation, and brand. Pay per click advertising, on the other hand, is a narrowly focused tactic with a specific, targeted , measurable, time-limited goal. In other words, SEO gets clicks, but PPC in Arlington, VA converts  clicks from your SERP ad (from people actively seeking your products, services, or company) into sales.

Dividends From Effective PPC in Arlington, VA

PPC is a revenue-generating tool companies can use to influence target audience behavior on a short-term basis. Here are some dividends from effective PPC in Arlington, VA:

Speed: With some PPC platforms, such as Google AdWords, you can literally receive targeted visitors within minutes of setting up your account.

Agility: PPC provides the opportunity to monitor and adjust most pay per click campaigns in hours and days versus weeks or months for other types of advertising . PPC in Arlington, VA allows unparalleled flexibility to respond to evolving  market conditions.

Cost: Look for keyword bargains where top bid is under $.10. This approach to PPC is a hidden, cost-effective alternative. You can also lead visitors to your website and save money in your marketing budget by seeking longer-tail keyword phrases.

How PPC in Arlington, VA Pays Dividends

We’ve seen how pay per click in Arlington, VA pays dividends in many ways, and how recent PPC statistics bear out the fact that pay per click marketing is a compelling, market-driven component in any effective internet marketing  strategy. Find a competent, highly experienced SEO or PPC company who understands your business and shows a proven track record of PPC ad campaign success, and get ready to achieve your company revenue objectives.

Creating PayPer Click Advertising in Washington, DC

Friday, May 31st, 2013

Creating Pay Per Click (PPC) Advertising in Washington, DC, using online programs such as AdWords allows any company, no matter how small, to  select targeted keywords at an agreed-upon price with Google. Every time someone performs a search and clicks on your ad  you pay. Before long, the calls and e-mails will pour in.  The results can be phenomenal at first, but will plateau as all sales trends do.

Pay per click advertising in Washington, DC, gives you an advantage over your competition.  Studies show companies with robust pay per click advertising campaigns in Washington, DC close over 15 percent more business than their counterparts who do not benefit from the boost pay per click advertising can give your company internet marketing strategy.

AdWords is reasonably profitable for local businesses or those with narrow niches and high barriers to market entry.  PPC ads are generally found at the top, and along the side of the page, and are highlighted as sponsored links. The beauty in pay per click advertising in Washington, DC is that your budgeted cost is directly related to the number of clicks you get.


The secret is driving better search results by creating original content around the targeted keywords for your business that people are searching for on the internet. It is that specific combination of your business keywords and the people that are expressing an interest in them on the internet that make PPC advertising in Washington, DC, such a compelling internet marketing tactic.

Contact Digital Assembly Line to get started today on a pay per click campaign in Washington, DC to complement your organic search marketing and stimulate your  business revenue.

Why We Care About Website Marketing in Washington, DC

Tuesday, May 14th, 2013

For the uninitiated, website marketing in Washington, DC, is nothing less than a formidable tangle, rising up to overtake traditional marketing channels as technology took off in the 1990’s. As any small business owner knows, you have to be judicious with your website marketing strategy, investing critical dollars in the right internet marketing techniques to maximize your ROI.

So what is essential and what is nice to have, but not necessary, when you consider your Washington, DC, website marketing alternatives? Read on for a very concise overview of web marketing terminology and concepts.

According to the Brazen Careerist on Business, “There are quite a few different factors that go into SEO: researching different keywords, using these keywords in optimal places, gathering and using analytics, linking, on-page and off-page optimization,” and a long list of others.  It is in the long term, methodical pursuit of positive, measured SEO data results that website marketing in Washington, DC, generates the greatest bottom-line revenue impact.

For this reason, SEO has its own department at larger organizations. Well-trained SEOs are always in demand, and for good reason.  SEO marketing usually includes content marketing and brand management, public relations and identity management, as well as the explosive growth of social media campaigns. You need a top-notch professional SEO company to bring a unified marketing strategy to propel your company into the 21st century.

If website marketing in Washington, DC, is anything, it is pulsating – and rapidly. Changes now happen in the blink of a cursor, and we need an SEO village to support small business marketing success in Washington with targeted, laser-engineered, and continuously active website marketing.

Focus on what your SEO website marketing experts deliver for your business. Ask yourself – am I ranking on the first page on Google, Yahoo, or Microsoft Bing? How many new, qualified  leads have reached me through my website this week? Do I have landing pages constructed to pull in new clients searching specifically for a product or service I offer? Does my company brand and message cross multiple media platforms, including video and social media sites? Is my website marketing campaign designed to work for my company on many distinct levels? Is my website optimized for search engine result page (SERP) rankings?

Our firm, Digital Assembly Line, has over 72 years of combines experience in the design, creation, implementation, and long-term management of small business website marketing success. From Google AdWords to Facebook and customized blogs, to PPC (pay per click) ad campaigns that support your SEO ranking efforts, we offer a full range of services to launch your website marketing in Washington, DC, to 21st century success.

Achieve Advertising Impact With AdWords Marketing in Northern VA

Sunday, April 28th, 2013

The Google advertising program AdWords reaches an audience of 80% of Internet users in the US. With different types of ads (Image Ads, Mobile Ads, Local Business Ads, and Click-to-Play Video Ads) available, and a build-to-suit cost control system designed to fit your budget, you can achieve advertising impact with AdWords marketing in Northern VA.

Over the past decade online advertising has revolutionized the business of marketing your business. AdWords marketing gives every company the opportunity to advertise on Google search engine results pages (SERPs) to reach a wide audience. With terminology like keywords, bids, placements, Ad Rank,  and Quality Score, the landscape of Google Advertising is best navigated in partnership with an experienced AdWords-certified professional. They can guide you through features and benefits, help you understand campaigns, ad groups, and keyword statistics, and make sense of Google Analytics reports.

Google Advertising offers a variety of built-in benefits that sets it apart from other advertising programs.

  • Broad editing capabilities to refine campaign settings, pay-per-click (PPC) and cost-per-click (CPC) benchmarks as your campaigns progress
  • Native tools to develop lists of specific keywords and negative keywords
  • Online support for ad development, ad variations, and compelling ad text
  • Comprehensive statistical data to track ad performance, CPC, and drive the Google Analytics suite
  • Industry-leading optimization tools to increase traffic and conversions.

In the October, 2000 press release for it’s initial launch, Google said it’s ” AdWords Program Offers Every Business a Fully Automated, Comprehensive and Quick Way to Start an Online Advertising Campaign.” What are you waiting for? Your customers are searching for you. It’s time to achieve advertising impact for your business with AdWords marketing in Northern VA.

Tips and Tricks of SEO From Our Experts

Friday, January 6th, 2012

Start the new year out right, with better focus paid to your business website and your search engine optimization efforts put forth. As you probably know from keeping up with our blog, SEO is essential in first growing your business, and eventually in maintaining your business.

Our SEO experts came up with some tips and tricks that should be put into place as soon as possible, to take advantage of the growing Internet sales. This holiday season more retailers saw tremendous benefit from SEO efforts than ever before and every day you neglect yours is one more day you are missing out on unlimited opportunities.

With the changes employed by Goolge, Yahoo! and Bing, the keywords you choose for your website should be focused and used broadly throughout the entire site. In the past you could focus one page on a certain topic and plaster the keyword all over it. For example, if you wanted to climb search results for “dog collars” you could simply create a page on your website dedicated to dog collars. Times have changed and now the focus of the entire website must include more information than simply dog collars. The search engines are looking closer at sites and penalizing those that do not conform to the new industry standards.

Content is now more important than ever as well. Having multiple pages of short blurbs stuffed with keywords will no longer do the trick. Longer documents and more content are key now, with a precise range of total word count that is optimal. (We can’t tell you all of our secrets now can we?) Knowing that your search engine optimization company understands the nuances of the search engines is the first step in making a wise choice in business partners.

To learn more about how search engine optimization, pay per click or other marketing tactics can help grow your business in 2012, give us a call today. Our team of trained SEO experts can put their knowledge to work for you in unmatched ways with unmatched results.


Monday, February 22nd, 2010

You create on-line ads to be displayed prominently on major search engines Google, Yahoo and MSN. Your ads are created based on your industry and keywords and keyword phrases commonly used within your industry. When consumers search on the major search engines using one of your keywords/phrases your ad appears next to the “natural search results”.  You are now advertising to an audience that’s interested in your products or services. Consumers can then simply click on your ad to request service, information or to learn more about your company and its products/service offerings.
How do I control where my adverts appear?

How do I control where my adverts appear?

Each provider will allow a business to advertise on their network on the specific keywords or phrases that they choose. Most providers also offer a range of matching options.

How are adverts positioned?

In most cases an advertiser’s position within the search results is determined by how much they are prepared to bid for each click through to their site. Google Ad Words, Yahoo Pay per Click and MSN (Bing) adCenter, in addition, consider the relevance of an advertiser’s advert text and website when ranking sites.

How much does it cost?

This will vary depending on how much an advertiser is prepared to pay for each click and the number of clicks they receive. In some markets with high value orders, (such as legal, property or financial services) advertisers will be prepared to invest more than in lower cost markets.

How do I measure the effectiveness of PPC?

It is possible to use ‘conversion’ tracking code which registers when an online  form or an online sale has been made as a result of the advertising. This allows the cost per inquiry or sale to be established, and for the most effective keywords to be identified, although it does not measure any offline or email activity that may have been generated, or the effects of any brand awareness or repeat business that may take place.

What common mistakes do PPC advertisers make?

Despite being simple to set up, making the most of pay-per-click advertising is a complicated and time consuming process – here are some common mistakes new advertisers make:

  • Targeting very general keywords – for a business which a localized or specialized, offering targeting keywords which are too general will lead to paying for a proportion of clicks from visitors who may be unlikely to make a purchase or enquiry.
  • Not targeting a wide enough range of keywords – many advertisers target a small range of the most obvious keywords and as a result there is often much less competition for more specific or less obvious terms, resulting in lower costs. These type of keywords are often searched for by users who have refined their search and may be more likely to make a purchase of inquiry
  • Bidding more than is cost effective – in some markets there is a great deal of competition to be ranked highly for the most obvious keywords, which can result in a bidding war and advertisers moving past what is cost effective for them.
  • Not considering the target website – often a large amount of money is invested in the advertising with little thought given to the process and decisions a user will go through once they reach the site. Making the visitor’s journey simple, establishing credibility and providing key information on products or services can all help to convert the visit being paid for into a lead or sale.

In Summary: You create on-line ads to be displayed prominently on major search engines Google, Yahoo and MSN. Your ads are created based on your industry and keywords and keyword phrases commonly used within your industry. When consumers search on the major search engines using one of your keywords/phrases your ad appears next to the “natural search results”. (See SEO our section You are now advertising to an audience that’s interested in your products or services. Consumers can then simply click on your ad to request service, information or to learn more about your company and its products/service offerings.

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Tags: Adsense, Adwords, Adwords Washington DC, Cost Per Click, Internet Marketing, Keywords, Pay Per Click, Yahoo Advertising
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The Basics of Branding

Monday, December 7th, 2009

Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? How does it affect a small business like yours?

Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors’. Your brand is derived from who you are, who you want to be and who people perceive you to be.

Are you the innovative maverick in your industry? Or the experienced, reliable one? Is your product the high-cost, high-quality option, or the low-cost, high-value option? You can’t be both, and you can’t be all things to all people. Who you are should be based to some extent on who your target customers want and need you to be.

The foundation of your brand is your logo. Your website, packaging and promotional materials–all of which should integrate your logo–communicate your brand.

Brand Strategy & Equity

Your brand strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages. Where you advertise is part of your brand strategy. Your distribution channels are also part of your brand strategy. And what you communicate visually and verbally are part of your brand strategy, too. Your brand can also help promote your website if it incorporates keywords or keyword phrases, both important elements when perfuming SEO (search engine optimization) on your website. Some may refer to this as SEM (search engine marketing)

Consistent, strategic branding leads to a strong brand equity, which means the added value brought to your company’s products or services that allows you to charge more for your brand than what identical, unbranded products command. The most obvious example of this is Coke vs. a generic soda. Because Coca-Cola has built powerful brand equity, it can charge more for its product–and customers will pay that higher price.

The added value intrinsic to brand equity frequently comes in the form of perceived quality or emotional attachment. For example, Nike associates its products with star athletes, hoping customers will transfer their emotional attachment from the athlete to the product. For Nike, it’s not just the shoe’s features that sell the shoe.

Defining Your Brand

Defining your brand is like a journey of business self-discovery. It can be difficult, time-consuming and uncomfortable. It requires, at the very least, that you answer the questions below:

  • What is your company’s mission?
  • What are the benefits and features of your products or services?
  • What do your customers and prospects already think of your company?
  • What qualities do you want them to associate with your company?

Do your research. Learn the needs, habits and desires of your current and prospective customers. And don’t rely on what you think they think. Know what they think.

Once you’ve defined your brand, how do you get the word out? Here are a few simple, time-tested tips:

  • Get a great logo. Place it everywhere.
  • Write down your brand messaging. What are the key messages you want to communicate about your brand? Every employee should be aware of your brand attributes.
  • Integrate your brand. Branding extends to every aspect of your business–how you answer your phones, what you or your salespeople wear on sales calls, your e-mail signature, everything. Integrate your brand wherever you can on the web. (Remember your brand exercise should include the incorporation of Search Engine Optimization and Search Engine Marketing) SEO-SEM.
  • Create a “voice” for your company that reflects your brand. This voice should be applied to all written communication and incorporated in the visual imagery of all materials, online and off. Is your brand friendly? Be conversational. Is it ritzy? Be more formal. You get the gist.
  • Develop a tagline. Write a memorable, meaningful and concise statement that captures the essence of your brand. You may wish to include Strategic Keywords and keyword phrases in your tagline. These keywords can help with your search engine optimization or search engine marketing efforts. (SEO & SEM).
  • Design templates and create brand standards for your marketing materials. Use the same color scheme, logo placement, look and feel throughout. You don’t need to be fancy, just consistent.
  • Be true to your brand. Customers won’t return to you–or refer you to someone else–if you don’t deliver on your brand promise.
  • Be consistent. I placed this point last only because it involves all of the above and is the most important tip I can give you. If you can’t do this, your attempts at establishing a brand will fail.

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Tags: brand exercise, Branding, brands and search engine optimazation, developing a brand, Internet Marketing, Keywords, Natural Search Rankings, Search engine Management, Search Engine Optimization, SEO, SEO Campaign, Yahoo Advertising
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Keyword Research for Effective Google Adwords , Adsense and SEO Campaigns

Monday, November 23rd, 2009

Effective keyword and keyword phrase research can involve numerous tasks and will never end, as long as you continue your CPC (cost per click) or PPC (pay per click) campaigns and Search Engine Optimization (seo). This is a process of discovery testing and growing your search engine optimization and PPC campaigns. As you develop more data from search queries your choice of keywords grows and as you need to carefully select words to work with. There is no guarantee that any of those words are going to be a success. That’s why keyword research is also a time of discovery and testing. The good news is that with each deployment of new content with the keywords you have an opportunity to fine-tune your site and gain an advantage over your competition. Digital Assembly has two dedicated analyst researching keywords and writing content for clients that use our services for Pay Per Click and SEO. that involve

Researching the keywords involves communicating effectively with your client, studying audience research, taking advantage of some of the professional tools that are available and of course studying the client’s competition. Areas that you may wish to consider looking for strong SEO keywords or effective CPC keywords are social sites and user communities that might be heavy on keyword data.

The bottom line is this Keyword Research and Keyword Phrase Research is the basic strong foundation for content, and fresh content with strong keywords and keyword phrases helps ensure that the content will draw the right end users and turn those that search on that particular word or content into conversions.