Archive for the ‘SERP’ Category

Get a Competetive Edge With PPC Marketing in Alexandria, VA

Sunday, December 15th, 2013

PPC marketing in Alexandria, VA can give your company an edge over your competition and generate immediate visitor results. Search engine providers like Google, Bing, and Yahoo offer pay-per-click marketing advertising programs to elevate your visibility when SERPs appear in search results. Used in conjunction with organic search results, PPC marketing in Alexandria, VA can be an effective and economical way to generate additional sales revenue.

People with specific needs have high intent to purchase. They can search for the specific key phrases you placed bids on. With well-crafted ad copy focused on meeting potential customer needs,  clicks will begin the moment your PPC ad is activated.

Some tips for pay-per-click marketing success:

  • Make sure your messaging is consistent with your overall marketing strategy
  • Create compelling ad copy that differentiates you from your competitors
  • Incorporate a call to action
  • Pay attention to formatting design after reading the editorial guidelines for publishing PPC ads
  • Your click-through rate (CTR) is the measurement of how many visitors click on your ad based on how many times it appears.
  • Utilize dynamic keyword insertion (DKI), custom URLs and landing pages to streamline the visitor experience and lead them from your portal to your buy now button.
  • Take advantage of the speed and agility of PPC marketing in Alexandria, VA. PPC provides unparalleled ability to adjust to market conditions.

PPC marketing in Alexandria, VA gives you instant control to respond to your potential customers queries, requests, and purchase needs.  Partner with an experienced local internet marketing firm to design your company’s PPC marketing campaign, and monitor your PPC marketing analytics diligently to keep your internet advertising fresh and relevant.

How to Create Small Business Search Engine Optimization in Herndon, VA

Tuesday, October 15th, 2013


A team of web marketing specialists should comb though your website architecture,  meta-data,  image and text content, keyword density, and other factors needed for your company to achieve SEO success at least once a year.

Assess keyword competitiveness  related to your core product and service lines to develop a cost-effective keyword strategy to target browser search phrases to precisely match your website URL to your customer’s search query.  “Eye-to-eye” target marketing is the most cost-effective method of advertising available to the market today.

Your Site Map provides visitors with an information highway leading directly to areas with specific company products and services. Target your SEO activities toward fulfillment of the needs of your visitor as captured by your Site Map activity. Small changes in navigation and presentation gives visitors greater access, more rapid responses, and wider control over selection and task options. Satisfied visitors can directly influence a positive website experience, and your Site Map will thrive,  delivering interactive satisfaction.

Digital Assembly Line quickly establishes website relevance and visitor trustworthiness.  With careful traffic review and navigational analysis, the experts at Digital Assembly Line will take your company from the mediocrity of the internet and propel you to a coveted top spot on the first page of the search engine page (SERP) rankings.

Popular search engines like Google, Yahoo and Bing generate thousands of search results, but most searchers rarely step beyond first page URL results. So, how do you position your website on that elusive first page?  Make the investment in your future – hire an experienced, cutting-edge web services company focused on clever, efficient Search Engine Optimization (SEO). Find a small business SEO specialists in Herndon, Virginia.

A well-orchestrated social media campaign adds a powerful multiplier effect to your original content and targeted landing pages. Use social media platforms including Pinterest, Houzz, Facebook, and Google Plus to help your target audience find you through a variety of channels. Send specific messages, targeted offers, and seasonal tips to your interactive visitors.


  • Boosted online visibility with major search engines
  • Geo-targeted segment marketing equals a higher conversion ratio
  • Incredible Marketing Budget Return On Investment (ROI)
  • More people use Search Engines than any other online access directory
  • Increased Company and Brand Awareness
  • Schema Markups give precise information on location, reviews, testimonials, and events.
  • SEO helps you provide more well-coordinated Customer Service
  • Highly accurate and timely public relations mechanism

According to Nielsen, 63% of small business owners and consumers search the web for information about local companies. Targeting keywords such as “general contractor” will cast a wide net and return search results for nearly every general contractor on the internet.  Specifically targeting “Herndon general contractor” will narrow search results to general contractors in Herndon who happen to optimize their websites too.

Find a Creative Search Engine Optimization Company in Centreville, VA

Saturday, June 15th, 2013

Finding a creative Search Engine Optimization (SEO) company in Centreville, VA, can mean the difference between ordinary and extraordinary internet marketing results.  But what does this mean for your company?

While there are many techniques designed to achieve first-page search engine result placement (SERP), some are unsustainable and degrade the website experience for your visitors.  Ultimately, a few basic principles help to ensure your site receives accurate SERP placement for search engines like Google, Yahoo, and Bing. Check these recommendations and incorporate them  in your internet marketing  projects.

The Title Bar and Search Engine Optimization in Centreville, VA

Your title bar is easy to ignore, but presents a well-structured page title. It is an important way to ensure your site is prominently ranked in search engine results. Clear, relevant, detailed, and specific, each page should have a title bar that mirrors  page content. The title should begin with relevant identifying information, followed by general data that graces every page: business name, services or industry, location and state.

Meta Tags

Meta tags  are included in the HTML code of the page. They don’t appear on the web page, but help assist search engines in pinpointing certain qualities of each page.

Search engines like Google don’t use meta keywords  in algorithms. But, the meta description tag helps manage your website blurb that that pops up in each search result. And keeping a list of keywords helps write more effective content, even if you don’t actually load keywords into a meta tag.

Semantic HTML Separates Creative SEO Companies in Centreville, VA

Semantic HTML means HTML code built to show the logical structure of a web page, with visual presentation separated into CSS (Cascading Style Sheets) rather than embedded within the code. Fonts, colors and visual layout elements are restricted to the CSS, while the HTML tables are for tabular information, not layout or position. HTML page content is organized so the page is logical and readable with CSS turned off.

Universal Accessibility

Building web pages with proper accessibility for the visually-impaired helps improve search engine rankings. Images and visual content include “alt” text tags. Content requiring Flash, JavaScript, or plug-ins need to have a fallback version, allowing them to “degrade gracefully” for screen readers. By organizing features like site navigation into standard HTML lists, instead of elaborate table layouts, pages are widely accessible for readers on tablets and mobile devices, and more relevant in search engine results. The rising HTML5 standard includes tags and attributes to assist in the development of well-structured, wholly semantic HTML.

Your SEO Company in Centreville, VA Provides Relevant Links

Most search engines use cross-site links to indicate a site’s popularity and relevance in a specific field. By exchanging meaningful links with relevant sites in a selected field, a site can improve search engine results. If links offer connection to live users, and a meaningful web experience, they can provide sustained benefit. Before exchanging links, know you selected a site you can trust as a resource.

Google Analytics and Webmaster Tools

Google offers a pair of verstile tools: Google Analytics provides site owners with rich analysis of usage data, such as  how often site pages are visited,  how long visitors stay, user geographical location, and computer configuration details.

Google Webmaster Tools is a simple way to register sitemaps for best placement in search results. Plus, both Google Analytics and Google Webmaster Tools help diagnose trouble spots – areas of your site that need attention to boost search visibility.

Find A Creative Search Engine Optimization Company in Centreville, VA

There is no internet secret weapon to lock on to top search engine rankings. The best way to achieve sustained internet marketing relevance in search engine rankings is to follow the philosophy of a well-structured,  internet marketing strategy infused with original, relevant content.

The Digital Assembly Line Philosophy

Digital Assembly Line professionals believe in creating visually rich, engaging websites. We follow the basic principles of online success: strategy, message, and multi-channel distribution. Contact us today – we are a creative search engine optimization  company in Centreville, VA. We can help you inventory your marketing strategy and learn how to spark your own internet marketing revolution.


Why We Care About Website Marketing in Washington, DC

Tuesday, May 14th, 2013

For the uninitiated, website marketing in Washington, DC, is nothing less than a formidable tangle, rising up to overtake traditional marketing channels as technology took off in the 1990’s. As any small business owner knows, you have to be judicious with your website marketing strategy, investing critical dollars in the right internet marketing techniques to maximize your ROI.

So what is essential and what is nice to have, but not necessary, when you consider your Washington, DC, website marketing alternatives? Read on for a very concise overview of web marketing terminology and concepts.

According to the Brazen Careerist on Business, “There are quite a few different factors that go into SEO: researching different keywords, using these keywords in optimal places, gathering and using analytics, linking, on-page and off-page optimization,” and a long list of others.  It is in the long term, methodical pursuit of positive, measured SEO data results that website marketing in Washington, DC, generates the greatest bottom-line revenue impact.

For this reason, SEO has its own department at larger organizations. Well-trained SEOs are always in demand, and for good reason.  SEO marketing usually includes content marketing and brand management, public relations and identity management, as well as the explosive growth of social media campaigns. You need a top-notch professional SEO company to bring a unified marketing strategy to propel your company into the 21st century.

If website marketing in Washington, DC, is anything, it is pulsating – and rapidly. Changes now happen in the blink of a cursor, and we need an SEO village to support small business marketing success in Washington with targeted, laser-engineered, and continuously active website marketing.

Focus on what your SEO website marketing experts deliver for your business. Ask yourself – am I ranking on the first page on Google, Yahoo, or Microsoft Bing? How many new, qualified  leads have reached me through my website this week? Do I have landing pages constructed to pull in new clients searching specifically for a product or service I offer? Does my company brand and message cross multiple media platforms, including video and social media sites? Is my website marketing campaign designed to work for my company on many distinct levels? Is my website optimized for search engine result page (SERP) rankings?

Our firm, Digital Assembly Line, has over 72 years of combines experience in the design, creation, implementation, and long-term management of small business website marketing success. From Google AdWords to Facebook and customized blogs, to PPC (pay per click) ad campaigns that support your SEO ranking efforts, we offer a full range of services to launch your website marketing in Washington, DC, to 21st century success.

Achieve Advertising Impact With AdWords Marketing in Northern VA

Sunday, April 28th, 2013

The Google advertising program AdWords reaches an audience of 80% of Internet users in the US. With different types of ads (Image Ads, Mobile Ads, Local Business Ads, and Click-to-Play Video Ads) available, and a build-to-suit cost control system designed to fit your budget, you can achieve advertising impact with AdWords marketing in Northern VA.

Over the past decade online advertising has revolutionized the business of marketing your business. AdWords marketing gives every company the opportunity to advertise on Google search engine results pages (SERPs) to reach a wide audience. With terminology like keywords, bids, placements, Ad Rank,  and Quality Score, the landscape of Google Advertising is best navigated in partnership with an experienced AdWords-certified professional. They can guide you through features and benefits, help you understand campaigns, ad groups, and keyword statistics, and make sense of Google Analytics reports.

Google Advertising offers a variety of built-in benefits that sets it apart from other advertising programs.

  • Broad editing capabilities to refine campaign settings, pay-per-click (PPC) and cost-per-click (CPC) benchmarks as your campaigns progress
  • Native tools to develop lists of specific keywords and negative keywords
  • Online support for ad development, ad variations, and compelling ad text
  • Comprehensive statistical data to track ad performance, CPC, and drive the Google Analytics suite
  • Industry-leading optimization tools to increase traffic and conversions.

In the October, 2000 press release for it’s initial launch, Google said it’s ” AdWords Program Offers Every Business a Fully Automated, Comprehensive and Quick Way to Start an Online Advertising Campaign.” What are you waiting for? Your customers are searching for you. It’s time to achieve advertising impact for your business with AdWords marketing in Northern VA.