Archive for the ‘Social Media’ Category

Creating SEO Value for 2015

Sunday, November 9th, 2014

What things can you be doing now to adequately invest in your SEO strategy for 2015? One is to evaluate your SEO marketing efforts and results for 2014. Another is find a local SEO company to help you manage, implement, and measure the performance of your comprehensive marketing plan going forward.

Industry experts say organic search can drive up to 60 percent of your overall company website traffic. How much time and money would you devote to a sales force that delivered 60 percent of your total annual company sales revenue? How much would you invest if that revenue came directly from internet leads generated by your SEO marketing efforts?

The real value of a well-crafted SEO strategy for 2015 is not derived solely from a contract-prescribed “list of SEO tasks that will be completed,” but really understanding customer needs and desires and how to match them to your company products and services. Expert SEO prioritizes content tasks, including social media engagement, blog postings and web video marketing platforms, based on importance and sequencing, making sure the right work is performed with precision and intent.  Delivering your message to the right audience and asking them to take action is what effective marketing is all about. Doing it with efficient, targeted investment gives you a healthy marketing ROI and delivers the most digital bang for your buck.

A fresh redesign of your company website combined with a structured SEO publishing calendar for the new year can set a solid foundation for efficiently measuring and managing company growth. Sound analytics help us understand the inherent value of customer leads generated by SEO techniques through benchmarks such as the conversion rate of leads-to-sales and the average net sales to profit.

When you  make an  investment in the sales and marketing performance of your company, you want to partner with an experienced,  professional SEO team to elevate the impact of your digital marketing plan. Serving Northern Virginia, Maryland and the Washington, DC metropolitan area, the SEO specialists at Digital Assembly Line deliver internet marketing  uniquely geo-targeted for your local market audience. Call us and see what we can do for your bottom line.

The Dynamics of Small Business Internet Marketing in Arlington, VA

Friday, November 15th, 2013

Internet marketing in Arlington, VA is a lively mix of search engine optimization, email newsletters, social media engagement, and content publication. It is the explicit, continuous process of precision branding, target marketing, and consistent messaging that invites visitors to learn about your company, products and services. It defines what sets you apart from the competition. It is a unique portal to your business designed to educate, inform, and persuade your website visitors to purchase from your company.

Beginning with web design,  internet marketing in Arlington, VA spirals outward to encompass nearly every aspect of your small business. That’s why it is critical to find an experienced, inventive internet marketing firm that specializes in providing local integrated internet marketing services to businesses like yours.

Key components of successful  internet marketing in Arlington, VA may include:

  • On-site SEO
  • Extensive keyword research to map out your niche, target markets and competition
  • Geo-targeted segment marketing to boost your conversion ratio
  • Crafting informative and compelling content
  • Video-based marketing
  • Acquisition of natural links from authoritative websites
  • A well-orchestrated social media campaign

All marketing starts with ideas and words. Writing informative, keyword-rich content relevant to your company, your industry, and your visitors will set you apart from your competition. Don’t expect overnight results, but watch as your blog becomes the engine in your internet marketing machine. A simple calendar of articles, tips, posts, and shares will promote your business and place your content, and your revenue, on a path to lead generation and improved conversion rates.

Courtesy The BrightLocal Local SEO Industry Survey 2013

According to global estimates by eMarketer in April, 2013, total annual internet sales eclipsed $1 trillion for the first time, and e-commerce sales surged 21.1 percent  in 2012. The graph above illustrates the demand for internet marketing services from surveyed small business customers. Smart business owners know internet marketing in Arlington, VA is the new normal.

Social media platforms including Foursquare, Linkedin, Facebook, and Google+ are the latest digital darlings in the race to reach the consumer audience. They multiply your access to more consumers, placing another doorway for visitors to enter your business website.  Through a variety of digital channels you can share specific messages, target offers, and provide seasonal tips to your interactive visitors. The more you share and educate, the more visitors will trust and appreciate the value of your website and your company.

Contact the internet marketing experts at Digital Assembly Line to revitalize your small business internet marketing in Arlington, VA.

One of the most powerful effects of a social network is the way it transforms customer decision-making. Search Engine Land’s 2012 study stated, “72% of consumers trust online reviews as much as personal recommendations.” More than half of consumers agreed that positive online reviews increased their likelihood of using a local business. E-consultancy declares that 88% of customers will consult reviews before finalizing an online purchase. Even conversion rates are affected by social.
Read more at http://www.searchenginejournal.com/how-social-media-is-changing-the-seo-industry/63060/#s5ZkvmU7xZukyTup.9
One of the most powerful effects of a social network is the way it transforms customer decision-making. Search Engine Land’s 2012 study stated, “72% of consumers trust online reviews as much as personal recommendations.” More than half of consumers agreed that positive online reviews increased their likelihood of using a local business. E-consultancy declares that 88% of customers will consult reviews before finalizing an online purchase. Even conversion rates are affected by social.
Read more at http://www.searchenginejournal.com/how-social-media-is-changing-the-seo-industry/63060/#s5ZkvmU7xZukyTup.99
One of the most powerful effects of a social network is the way it transforms customer decision-making. Search Engine Land’s 2012 study stated, “72% of consumers trust online reviews as much as personal recommendations.” More than half of consumers agreed that positive online reviews increased their likelihood of using a local business. E-consultancy declares that 88% of customers will consult reviews before finalizing an online purchase. Even conversion rates are affected by social.
Read more at http://www.searchenginejournal.com/how-social-media-is-changing-the-seo-industry/63060/#s5ZkvmU7xZukyTup.99
One of the most powerful effects of a social network is the way it transforms customer decision-making. Search Engine Land’s 2012 study stated, “72% of consumers trust online reviews as much as personal recommendations.” More than half of consumers agreed that positive online reviews increased their likelihood of using a local business. E-consultancy declares that 88% of customers will consult reviews before finalizing an online purchase. Even conversion rates are affected by social.
Read more at http://www.searchenginejournal.com/how-social-media-is-changing-the-seo-industry/63060/#s5ZkvmU7xZukyTup.99

4. The Impact of Google+

Google+ is a game changer. I’ve already mentioned how personalized search results are determined based on who posts what in your circles. There are other major changes besides.

Let’s take one example. Google results now show the picture of the author next to the content. You’ve probably seen search results that look like this:

authorship markup 637x473 How Social Media is Changing the SEO Industry

Those smiling mugs get a 150% increase in click-through rates over their non-pictured counterparts according to Catalyst. It pays to be seen. In other words, it pays to be active on social networks like Google+. That’s where these pictures originate — a bit of rich snippet wizardry and Google authorship verification on Google+.

Google+ is the single most powerful social force on the Internet today. Facebook may have a bigger market share, but Google+ has a bigger ownership of search power. Facebook doesn’t write the algorithms; Google does.

What’s more, Google+ isn’t just a social network; it’s a personalized web experience that extends to your every interaction with Google products. The persistent Google navigation bar keeps you constantly in tune with a personalized web experience:

google nav bar 637x28 How Social Media is Changing the SEO Industry

This means that you’re never more than a click away from the social spin on whatever it is you’re doing.

5. Social network searches

Much of our interaction with the web comes through our social channels. In addition to Googling, you’re also visiting sites by means of the following methods:

  • Clicking links that your friends post on Facebook
  • Viewing Tumblr accounts
  • Clicking all those bit.ly links on Twitter, even though you don’t know what they link to
  • Checking out articles that have been +1ed by people in your Google+ Circles

Web users spend a lot of time on social media. Their engagement with the web is built on how they interact with their social circles. Data from one social media research project in late 2012 revealed that 18% of the time spent online is spent on social media.
Read more at http://www.searchenginejournal.com/how-social-media-is-changing-the-seo-industry/63060/#mgTr1SJwef7QI4zc.99

4. The Impact of Google+

Google+ is a game changer. I’ve already mentioned how personalized search results are determined based on who posts what in your circles. There are other major changes besides.

Let’s take one example. Google results now show the picture of the author next to the content. You’ve probably seen search results that look like this:

authorship markup 637x473 How Social Media is Changing the SEO Industry

Those smiling mugs get a 150% increase in click-through rates over their non-pictured counterparts according to Catalyst. It pays to be seen. In other words, it pays to be active on social networks like Google+. That’s where these pictures originate — a bit of rich snippet wizardry and Google authorship verification on Google+.

Google+ is the single most powerful social force on the Internet today. Facebook may have a bigger market share, but Google+ has a bigger ownership of search power. Facebook doesn’t write the algorithms; Google does.

What’s more, Google+ isn’t just a social network; it’s a personalized web experience that extends to your every interaction with Google products. The persistent Google navigation bar keeps you constantly in tune with a personalized web experience:

google nav bar 637x28 How Social Media is Changing the SEO Industry

This means that you’re never more than a click away from the social spin on whatever it is you’re doing.

5. Social network searches

Much of our interaction with the web comes through our social channels. In addition to Googling, you’re also visiting sites by means of the following methods:

  • Clicking links that your friends post on Facebook
  • Viewing Tumblr accounts
  • Clicking all those bit.ly links on Twitter, even though you don’t know what they link to
  • Checking out articles that have been +1ed by people in your Google+ Circles

Web users spend a lot of time on social media. Their engagement with the web is built on how they interact with their social circles. Data from one social media research project in late 2012 revealed that 18% of the time spent online is spent on social media.
Read more at http://www.searchenginejournal.com/how-social-media-is-changing-the-seo-industry/63060/#mgTr1SJwef7QI4zc.99

How to Create Small Business Search Engine Optimization in Herndon, VA

Tuesday, October 15th, 2013

WEBSITE ANALYSIS

A team of web marketing specialists should comb though your website architecture,  meta-data,  image and text content, keyword density, and other factors needed for your company to achieve SEO success at least once a year.

KEYWORD RESEARCH
Assess keyword competitiveness  related to your core product and service lines to develop a cost-effective keyword strategy to target browser search phrases to precisely match your website URL to your customer’s search query.  “Eye-to-eye” target marketing is the most cost-effective method of advertising available to the market today.

SITEMAP CREATION GUIDES YOUR SMALL BUSINESS SEO PROGRESS
Your Site Map provides visitors with an information highway leading directly to areas with specific company products and services. Target your SEO activities toward fulfillment of the needs of your visitor as captured by your Site Map activity. Small changes in navigation and presentation gives visitors greater access, more rapid responses, and wider control over selection and task options. Satisfied visitors can directly influence a positive website experience, and your Site Map will thrive,  delivering interactive satisfaction.

Digital Assembly Line quickly establishes website relevance and visitor trustworthiness.  With careful traffic review and navigational analysis, the experts at Digital Assembly Line will take your company from the mediocrity of the internet and propel you to a coveted top spot on the first page of the search engine page (SERP) rankings.

SHAMELESS PROMOTION OF YOUR SMALL BUSINESS WEBSITE
Popular search engines like Google, Yahoo and Bing generate thousands of search results, but most searchers rarely step beyond first page URL results. So, how do you position your website on that elusive first page?  Make the investment in your future – hire an experienced, cutting-edge web services company focused on clever, efficient Search Engine Optimization (SEO). Find a small business SEO specialists in Herndon, Virginia.

SOCIAL MEDIA ADDS COVERAGE AND INTERNET IMPACT
A well-orchestrated social media campaign adds a powerful multiplier effect to your original content and targeted landing pages. Use social media platforms including Pinterest, Houzz, Facebook, and Google Plus to help your target audience find you through a variety of channels. Send specific messages, targeted offers, and seasonal tips to your interactive visitors.

BENEFITS OF SMALL BUSINESS  SEARCH ENGINE OPTIMIZATION IN HERNDON:

  • Boosted online visibility with major search engines
  • Geo-targeted segment marketing equals a higher conversion ratio
  • Incredible Marketing Budget Return On Investment (ROI)
  • More people use Search Engines than any other online access directory
  • Increased Company and Brand Awareness
  • Schema Markups give precise information on location, reviews, testimonials, and events.
  • SEO helps you provide more well-coordinated Customer Service
  • Highly accurate and timely public relations mechanism

According to Nielsen, 63% of small business owners and consumers search the web for information about local companies. Targeting keywords such as “general contractor” will cast a wide net and return search results for nearly every general contractor on the internet.  Specifically targeting “Herndon general contractor” will narrow search results to general contractors in Herndon who happen to optimize their websites too.

Why We Care About Website Marketing in Washington, DC

Tuesday, May 14th, 2013

For the uninitiated, website marketing in Washington, DC, is nothing less than a formidable tangle, rising up to overtake traditional marketing channels as technology took off in the 1990’s. As any small business owner knows, you have to be judicious with your website marketing strategy, investing critical dollars in the right internet marketing techniques to maximize your ROI.

So what is essential and what is nice to have, but not necessary, when you consider your Washington, DC, website marketing alternatives? Read on for a very concise overview of web marketing terminology and concepts.

According to the Brazen Careerist on Business Insider.com, “There are quite a few different factors that go into SEO: researching different keywords, using these keywords in optimal places, gathering and using analytics, linking, on-page and off-page optimization,” and a long list of others.  It is in the long term, methodical pursuit of positive, measured SEO data results that website marketing in Washington, DC, generates the greatest bottom-line revenue impact.

For this reason, SEO has its own department at larger organizations. Well-trained SEOs are always in demand, and for good reason.  SEO marketing usually includes content marketing and brand management, public relations and identity management, as well as the explosive growth of social media campaigns. You need a top-notch professional SEO company to bring a unified marketing strategy to propel your company into the 21st century.

If website marketing in Washington, DC, is anything, it is pulsating – and rapidly. Changes now happen in the blink of a cursor, and we need an SEO village to support small business marketing success in Washington with targeted, laser-engineered, and continuously active website marketing.

Focus on what your SEO website marketing experts deliver for your business. Ask yourself – am I ranking on the first page on Google, Yahoo, or Microsoft Bing? How many new, qualified  leads have reached me through my website this week? Do I have landing pages constructed to pull in new clients searching specifically for a product or service I offer? Does my company brand and message cross multiple media platforms, including video and social media sites? Is my website marketing campaign designed to work for my company on many distinct levels? Is my website optimized for search engine result page (SERP) rankings?

Our firm, Digital Assembly Line, has over 72 years of combines experience in the design, creation, implementation, and long-term management of small business website marketing success. From Google AdWords to Facebook and customized blogs, to PPC (pay per click) ad campaigns that support your SEO ranking efforts, we offer a full range of services to launch your website marketing in Washington, DC, to 21st century success.

Why Social Media Is So Catchy

Friday, January 27th, 2012

In the grand scheme of life, social media networks like Facebook and Twitter are really just a symptom of other aspects of our lives. What made them so “catchy” to users around the world? What makes millions of people log-on to Facebook to post a status update every moment, or “tweet” about their lunch plans daily? It’s simple – the need to belong. It’s the need to belong to a group of any sort — it apparently doesn’t even matter if the group is “real” — in the sense that you aren’t likely to be with a group of Twitter followers from around the world at the same time. Sure there are gatherings, known as “Tweet Ups” that may allow you to meet some of your followers and those you follow. But, the reality of meeting all of them is rather unlikely — especially since if you are doing it right, you will regularly develop more followers and fans on Twitter and Facebook respectively. So, what does this have to do with online marketing and SEO efforts? Let’s talk about that.

The need to belong to a group begins at an early ages, and apparently never goes away. So, when you are looking for ways to market your business online via social media sites such as Facebook and Twitter, you need to create a community. Creating a community of people with similar interests, hobbies or goals essentially creates an online “family” of sorts, which when done right will draw people in and keep them there. It’s not organized crime or a cult or anything, merely a group of people that have something to talk about and do it regularly.

So if you are a business that creates a magazine or tabloid publication which covers celebrity gossip, you want to find your audience and keep them interested. Through the use of Facebook and Twitter, you provide an avenue for celebrity gossip enthusiasts to discuss the latest marriage, break-up or baby news. By creating a “business page” on Facebook and a complementing account on Twitter you can drive traffic from one site to the other, and increase your traffic and exposure of your products and services. Once the community members establish roles and online friendships, they are less likely to stray and more likely to be loyal to your brand.

Do create the community, you cannot simply provide the space and do nothing else. Rather, you must be inclusive with the information you provide and draw people in. Dishing out the latest “dish” on celebrities for free as teasers on Facebook and Twitter, is a great way to transition those visitors as sales on your business website. And don’t forget, even the best search engine optimization campaigns out there cannot replace word-of-mouth and referral advertising.

All this is meant to say, use social media to create a community and use the community to drive your sales. Let all of us at Digital Assembly Line do that for you — you won’t regret it.

Social Media Gains Importance In 2012 With SEO

Friday, January 20th, 2012

Whether or not you want to believe it, social media websites such as Facebook and Twitter (among others) are becoming more important to online marketing than some may have thought would be true. Even if you do not like the websites personally, you should at least consider their benefits professionally.

If for no other reason, you should get involved with social media for the search engine optimization benefits if nothing else. The amount of online sharing between friends and acquaintances continues to increase, and your business could be reaping the rewards. These social media sites make it so easy to share your interests with others that people simply click the “share” button and it automatically appears on their personal Facebook page (also known as their “timeline”). That may not seem significant, but each time information is shared the more people become aware of your product or service. With each share, you gain access to more potential customers than you had just moments before. Couple the sharing factor with your business presence on these sites and people will naturally make the jump between the referrer and your page, again, leading to more potential business.

Not only will you benefit from the exposure, search engines are also picking up this traffic. The more social media history you accumulate, the more search engines are going to notice and you will eventually reap the benefits of SEO as well.

Customers often ask me if it matters how many “likes” or “fans” they have on their business Facebook page, or how many Twitter followers they have. That basically depends on what you are trying to accomplish. If you simply want the ego boost of seeing you have a half-million followers or fans (an unlikely number used as an example), then yes, it does matter. However, if your main reason for using social media is to increase exposure to your business website or to boost your SEO rankings, then no, it doesn’t matter.

Social media is not yet at a point that it replaces SEO efforts, and that doesn’t seem likely for at least the foreseeable future. But, as more users become “Facebook Friendly” and “Twitter-riffic” your business better jump on the bandwagon to see the rewards.

If you are ready to take the next step in online marketing and SEO tactics for your business, give us a call. We can get you started and keep you going on the social media train.