Archive for the ‘web video marketing’ Category

Creating SEO Value for 2015

Sunday, November 9th, 2014

What things can you be doing now to adequately invest in your SEO strategy for 2015? One is to evaluate your SEO marketing efforts and results for 2014. Another is find a local SEO company to help you manage, implement, and measure the performance of your comprehensive marketing plan going forward.

Industry experts say organic search can drive up to 60 percent of your overall company website traffic. How much time and money would you devote to a sales force that delivered 60 percent of your total annual company sales revenue? How much would you invest if that revenue came directly from internet leads generated by your SEO marketing efforts?

The real value of a well-crafted SEO strategy for 2015 is not derived solely from a contract-prescribed “list of SEO tasks that will be completed,” but really understanding customer needs and desires and how to match them to your company products and services. Expert SEO prioritizes content tasks, including social media engagement, blog postings and web video marketing platforms, based on importance and sequencing, making sure the right work is performed with precision and intent.  Delivering your message to the right audience and asking them to take action is what effective marketing is all about. Doing it with efficient, targeted investment gives you a healthy marketing ROI and delivers the most digital bang for your buck.

A fresh redesign of your company website combined with a structured SEO publishing calendar for the new year can set a solid foundation for efficiently measuring and managing company growth. Sound analytics help us understand the inherent value of customer leads generated by SEO techniques through benchmarks such as the conversion rate of leads-to-sales and the average net sales to profit.

When you  make an  investment in the sales and marketing performance of your company, you want to partner with an experienced,  professional SEO team to elevate the impact of your digital marketing plan. Serving Northern Virginia, Maryland and the Washington, DC metropolitan area, the SEO specialists at Digital Assembly Line deliver internet marketing  uniquely geo-targeted for your local market audience. Call us and see what we can do for your bottom line.

The Dynamics of Small Business Internet Marketing in Arlington, VA

Friday, November 15th, 2013

Internet marketing in Arlington, VA is a lively mix of search engine optimization, email newsletters, social media engagement, and content publication. It is the explicit, continuous process of precision branding, target marketing, and consistent messaging that invites visitors to learn about your company, products and services. It defines what sets you apart from the competition. It is a unique portal to your business designed to educate, inform, and persuade your website visitors to purchase from your company.

Beginning with web design,  internet marketing in Arlington, VA spirals outward to encompass nearly every aspect of your small business. That’s why it is critical to find an experienced, inventive internet marketing firm that specializes in providing local integrated internet marketing services to businesses like yours.

Key components of successful  internet marketing in Arlington, VA may include:

  • On-site SEO
  • Extensive keyword research to map out your niche, target markets and competition
  • Geo-targeted segment marketing to boost your conversion ratio
  • Crafting informative and compelling content
  • Video-based marketing
  • Acquisition of natural links from authoritative websites
  • A well-orchestrated social media campaign

All marketing starts with ideas and words. Writing informative, keyword-rich content relevant to your company, your industry, and your visitors will set you apart from your competition. Don’t expect overnight results, but watch as your blog becomes the engine in your internet marketing machine. A simple calendar of articles, tips, posts, and shares will promote your business and place your content, and your revenue, on a path to lead generation and improved conversion rates.

Courtesy The BrightLocal Local SEO Industry Survey 2013

According to global estimates by eMarketer in April, 2013, total annual internet sales eclipsed $1 trillion for the first time, and e-commerce sales surged 21.1 percent  in 2012. The graph above illustrates the demand for internet marketing services from surveyed small business customers. Smart business owners know internet marketing in Arlington, VA is the new normal.

Social media platforms including Foursquare, Linkedin, Facebook, and Google+ are the latest digital darlings in the race to reach the consumer audience. They multiply your access to more consumers, placing another doorway for visitors to enter your business website.  Through a variety of digital channels you can share specific messages, target offers, and provide seasonal tips to your interactive visitors. The more you share and educate, the more visitors will trust and appreciate the value of your website and your company.

Contact the internet marketing experts at Digital Assembly Line to revitalize your small business internet marketing in Arlington, VA.

One of the most powerful effects of a social network is the way it transforms customer decision-making. Search Engine Land’s 2012 study stated, “72% of consumers trust online reviews as much as personal recommendations.” More than half of consumers agreed that positive online reviews increased their likelihood of using a local business. E-consultancy declares that 88% of customers will consult reviews before finalizing an online purchase. Even conversion rates are affected by social.
Read more at http://www.searchenginejournal.com/how-social-media-is-changing-the-seo-industry/63060/#s5ZkvmU7xZukyTup.9
One of the most powerful effects of a social network is the way it transforms customer decision-making. Search Engine Land’s 2012 study stated, “72% of consumers trust online reviews as much as personal recommendations.” More than half of consumers agreed that positive online reviews increased their likelihood of using a local business. E-consultancy declares that 88% of customers will consult reviews before finalizing an online purchase. Even conversion rates are affected by social.
Read more at http://www.searchenginejournal.com/how-social-media-is-changing-the-seo-industry/63060/#s5ZkvmU7xZukyTup.99
One of the most powerful effects of a social network is the way it transforms customer decision-making. Search Engine Land’s 2012 study stated, “72% of consumers trust online reviews as much as personal recommendations.” More than half of consumers agreed that positive online reviews increased their likelihood of using a local business. E-consultancy declares that 88% of customers will consult reviews before finalizing an online purchase. Even conversion rates are affected by social.
Read more at http://www.searchenginejournal.com/how-social-media-is-changing-the-seo-industry/63060/#s5ZkvmU7xZukyTup.99
One of the most powerful effects of a social network is the way it transforms customer decision-making. Search Engine Land’s 2012 study stated, “72% of consumers trust online reviews as much as personal recommendations.” More than half of consumers agreed that positive online reviews increased their likelihood of using a local business. E-consultancy declares that 88% of customers will consult reviews before finalizing an online purchase. Even conversion rates are affected by social.
Read more at http://www.searchenginejournal.com/how-social-media-is-changing-the-seo-industry/63060/#s5ZkvmU7xZukyTup.99

4. The Impact of Google+

Google+ is a game changer. I’ve already mentioned how personalized search results are determined based on who posts what in your circles. There are other major changes besides.

Let’s take one example. Google results now show the picture of the author next to the content. You’ve probably seen search results that look like this:

authorship markup 637x473 How Social Media is Changing the SEO Industry

Those smiling mugs get a 150% increase in click-through rates over their non-pictured counterparts according to Catalyst. It pays to be seen. In other words, it pays to be active on social networks like Google+. That’s where these pictures originate — a bit of rich snippet wizardry and Google authorship verification on Google+.

Google+ is the single most powerful social force on the Internet today. Facebook may have a bigger market share, but Google+ has a bigger ownership of search power. Facebook doesn’t write the algorithms; Google does.

What’s more, Google+ isn’t just a social network; it’s a personalized web experience that extends to your every interaction with Google products. The persistent Google navigation bar keeps you constantly in tune with a personalized web experience:

google nav bar 637x28 How Social Media is Changing the SEO Industry

This means that you’re never more than a click away from the social spin on whatever it is you’re doing.

5. Social network searches

Much of our interaction with the web comes through our social channels. In addition to Googling, you’re also visiting sites by means of the following methods:

  • Clicking links that your friends post on Facebook
  • Viewing Tumblr accounts
  • Clicking all those bit.ly links on Twitter, even though you don’t know what they link to
  • Checking out articles that have been +1ed by people in your Google+ Circles

Web users spend a lot of time on social media. Their engagement with the web is built on how they interact with their social circles. Data from one social media research project in late 2012 revealed that 18% of the time spent online is spent on social media.
Read more at http://www.searchenginejournal.com/how-social-media-is-changing-the-seo-industry/63060/#mgTr1SJwef7QI4zc.99

4. The Impact of Google+

Google+ is a game changer. I’ve already mentioned how personalized search results are determined based on who posts what in your circles. There are other major changes besides.

Let’s take one example. Google results now show the picture of the author next to the content. You’ve probably seen search results that look like this:

authorship markup 637x473 How Social Media is Changing the SEO Industry

Those smiling mugs get a 150% increase in click-through rates over their non-pictured counterparts according to Catalyst. It pays to be seen. In other words, it pays to be active on social networks like Google+. That’s where these pictures originate — a bit of rich snippet wizardry and Google authorship verification on Google+.

Google+ is the single most powerful social force on the Internet today. Facebook may have a bigger market share, but Google+ has a bigger ownership of search power. Facebook doesn’t write the algorithms; Google does.

What’s more, Google+ isn’t just a social network; it’s a personalized web experience that extends to your every interaction with Google products. The persistent Google navigation bar keeps you constantly in tune with a personalized web experience:

google nav bar 637x28 How Social Media is Changing the SEO Industry

This means that you’re never more than a click away from the social spin on whatever it is you’re doing.

5. Social network searches

Much of our interaction with the web comes through our social channels. In addition to Googling, you’re also visiting sites by means of the following methods:

  • Clicking links that your friends post on Facebook
  • Viewing Tumblr accounts
  • Clicking all those bit.ly links on Twitter, even though you don’t know what they link to
  • Checking out articles that have been +1ed by people in your Google+ Circles

Web users spend a lot of time on social media. Their engagement with the web is built on how they interact with their social circles. Data from one social media research project in late 2012 revealed that 18% of the time spent online is spent on social media.
Read more at http://www.searchenginejournal.com/how-social-media-is-changing-the-seo-industry/63060/#mgTr1SJwef7QI4zc.99

Why We Care About Website Marketing in Washington, DC

Tuesday, May 14th, 2013

For the uninitiated, website marketing in Washington, DC, is nothing less than a formidable tangle, rising up to overtake traditional marketing channels as technology took off in the 1990’s. As any small business owner knows, you have to be judicious with your website marketing strategy, investing critical dollars in the right internet marketing techniques to maximize your ROI.

So what is essential and what is nice to have, but not necessary, when you consider your Washington, DC, website marketing alternatives? Read on for a very concise overview of web marketing terminology and concepts.

According to the Brazen Careerist on Business Insider.com, “There are quite a few different factors that go into SEO: researching different keywords, using these keywords in optimal places, gathering and using analytics, linking, on-page and off-page optimization,” and a long list of others.  It is in the long term, methodical pursuit of positive, measured SEO data results that website marketing in Washington, DC, generates the greatest bottom-line revenue impact.

For this reason, SEO has its own department at larger organizations. Well-trained SEOs are always in demand, and for good reason.  SEO marketing usually includes content marketing and brand management, public relations and identity management, as well as the explosive growth of social media campaigns. You need a top-notch professional SEO company to bring a unified marketing strategy to propel your company into the 21st century.

If website marketing in Washington, DC, is anything, it is pulsating – and rapidly. Changes now happen in the blink of a cursor, and we need an SEO village to support small business marketing success in Washington with targeted, laser-engineered, and continuously active website marketing.

Focus on what your SEO website marketing experts deliver for your business. Ask yourself – am I ranking on the first page on Google, Yahoo, or Microsoft Bing? How many new, qualified  leads have reached me through my website this week? Do I have landing pages constructed to pull in new clients searching specifically for a product or service I offer? Does my company brand and message cross multiple media platforms, including video and social media sites? Is my website marketing campaign designed to work for my company on many distinct levels? Is my website optimized for search engine result page (SERP) rankings?

Our firm, Digital Assembly Line, has over 72 years of combines experience in the design, creation, implementation, and long-term management of small business website marketing success. From Google AdWords to Facebook and customized blogs, to PPC (pay per click) ad campaigns that support your SEO ranking efforts, we offer a full range of services to launch your website marketing in Washington, DC, to 21st century success.