Archive for the ‘VA’ Category

Well-Structured PPC Marketing in Alexandria, VA Boosts Short-Term Online Sales Revenue

Thursday, January 16th, 2014

People searching the internet with specific needs have a high intent to purchase. They can search for the specific key phrases your company previously placed bids on with your well-structured PPC, or pay per click, marketing in Alexandria, VA. With custom-crafted ad copy focused on meeting potential customer needs,  clicks will begin the moment your PPC ad is activated.

Effective PPC marketing in Alexandria, VA, offers one simple thing other internet marketing doesn’t – it directly links potential, qualified customers actively seeking your company, or a specific product or service you provide – instantly.

With a tightly defined, precisely targeted PPC marketing campaign, Alexandria, VA small businesses can capture a burst of sales revenue. Directly driven by your PPC campaign, these customers are truly your core clientele as defined by the parameters of a well-structured PPC keyword architecture plan.

Using  pay per click marketing in Alexandria, VA you can reach out to laser-targeted audiences in specific locations, or even by weather or gender. Your entire internet marketing effort is elegantly designed to locate, attract, appeal to, educate, inform, and satisfy the specific need your client has self-identified. It’s almost like an eHarmony-style matchmaker, pairing smart businesses using PPC marketing in Alexandria, VA with the precise needs of their ideal clients – brilliant internet marketing in action.

PPC marketing in Alexandria is just one component of a broader, fully-integrated internet marketing strategy.  From logos to taglines, digital iconography, simple web design and robust original content, at Digital Assembly Line we provide customized programming and in-house back-end support, plus everything your company needs to capture sales revenue in the 21st century.

Extending your business reach through targeted social media and industry-specific platforms, the digital artists and search engine optimization specialists at Digital Assembly Line plan, design, craft, draft, revise, test, optimize, monitor, analyze and push your internet marketing results to a whole new level.  Contact us now to explore PPC marketing in Alexandria, VA.

Get a Competetive Edge With PPC Marketing in Alexandria, VA

Sunday, December 15th, 2013

PPC marketing in Alexandria, VA can give your company an edge over your competition and generate immediate visitor results. Search engine providers like Google, Bing, and Yahoo offer pay-per-click marketing advertising programs to elevate your visibility when SERPs appear in search results. Used in conjunction with organic search results, PPC marketing in Alexandria, VA can be an effective and economical way to generate additional sales revenue.

People with specific needs have high intent to purchase. They can search for the specific key phrases you placed bids on. With well-crafted ad copy focused on meeting potential customer needs,  clicks will begin the moment your PPC ad is activated.

Some tips for pay-per-click marketing success:

  • Make sure your messaging is consistent with your overall marketing strategy
  • Create compelling ad copy that differentiates you from your competitors
  • Incorporate a call to action
  • Pay attention to formatting design after reading the editorial guidelines for publishing PPC ads
  • Your click-through rate (CTR) is the measurement of how many visitors click on your ad based on how many times it appears.
  • Utilize dynamic keyword insertion (DKI), custom URLs and landing pages to streamline the visitor experience and lead them from your portal to your buy now button.
  • Take advantage of the speed and agility of PPC marketing in Alexandria, VA. PPC provides unparalleled ability to adjust to market conditions.

PPC marketing in Alexandria, VA gives you instant control to respond to your potential customers queries, requests, and purchase needs.  Partner with an experienced local internet marketing firm to design your company’s PPC marketing campaign, and monitor your PPC marketing analytics diligently to keep your internet advertising fresh and relevant.

How to Create Small Business Search Engine Optimization in Herndon, VA

Tuesday, October 15th, 2013


A team of web marketing specialists should comb though your website architecture,  meta-data,  image and text content, keyword density, and other factors needed for your company to achieve SEO success at least once a year.

Assess keyword competitiveness  related to your core product and service lines to develop a cost-effective keyword strategy to target browser search phrases to precisely match your website URL to your customer’s search query.  “Eye-to-eye” target marketing is the most cost-effective method of advertising available to the market today.

Your Site Map provides visitors with an information highway leading directly to areas with specific company products and services. Target your SEO activities toward fulfillment of the needs of your visitor as captured by your Site Map activity. Small changes in navigation and presentation gives visitors greater access, more rapid responses, and wider control over selection and task options. Satisfied visitors can directly influence a positive website experience, and your Site Map will thrive,  delivering interactive satisfaction.

Digital Assembly Line quickly establishes website relevance and visitor trustworthiness.  With careful traffic review and navigational analysis, the experts at Digital Assembly Line will take your company from the mediocrity of the internet and propel you to a coveted top spot on the first page of the search engine page (SERP) rankings.

Popular search engines like Google, Yahoo and Bing generate thousands of search results, but most searchers rarely step beyond first page URL results. So, how do you position your website on that elusive first page?  Make the investment in your future – hire an experienced, cutting-edge web services company focused on clever, efficient Search Engine Optimization (SEO). Find a small business SEO specialists in Herndon, Virginia.

A well-orchestrated social media campaign adds a powerful multiplier effect to your original content and targeted landing pages. Use social media platforms including Pinterest, Houzz, Facebook, and Google Plus to help your target audience find you through a variety of channels. Send specific messages, targeted offers, and seasonal tips to your interactive visitors.


  • Boosted online visibility with major search engines
  • Geo-targeted segment marketing equals a higher conversion ratio
  • Incredible Marketing Budget Return On Investment (ROI)
  • More people use Search Engines than any other online access directory
  • Increased Company and Brand Awareness
  • Schema Markups give precise information on location, reviews, testimonials, and events.
  • SEO helps you provide more well-coordinated Customer Service
  • Highly accurate and timely public relations mechanism

According to Nielsen, 63% of small business owners and consumers search the web for information about local companies. Targeting keywords such as “general contractor” will cast a wide net and return search results for nearly every general contractor on the internet.  Specifically targeting “Herndon general contractor” will narrow search results to general contractors in Herndon who happen to optimize their websites too.

What You Gain With Professional Pay Per Click Management Reston, VA

Wednesday, July 31st, 2013

What You Gain With Pay Per Click Management in Reston, VA

With PPC management your company gets immediate visitor-to-customer conversion with a specific, measurable return-on-investment. Paid search results from internet advertising generated 49% of total online revenues in 2011, and total paid search ad spending jumped 32% from 2011 to 2012. Based on the numbers, there is a lot to be gained by investing in pay per click management as part of your integrated internet sales strategy.

Select A Professional Pay Per Click Management Company for Your Reston Firm

Your PPC management team is a reliable partner in making your company PPC effort a revenue-generating success. Whether they only work for your industry, or can bring a fresh perspective to your saturated marketplace, make sure the PPC management company you select has the resources and procedures to make your business their business. A professional PPC management team asks questions about your company, products, competition, and customers to construct a unique PPC program that generates profit.

Get Successful PPC Results in Reston, VA

A good PPC management team creates customized, individually-tailored campaigns for your company. Your PPC management team can react swiftly to seasonal market fluctuations and create fresh ad copy to leverage especially profitable sales events. The more individually tailored your PPC campaigns are for your audience, the more revenue it generates, the better your company ROI.

The objective is simple. Optimize your company website, prepare landing pages for specific products and services, and use PPC for top placement of sponsored advertisements on search engines – a way for  potential customers to get exactly what they are looking for at precisely the time they are searching for it. Imagine what your company will gain with custom-crafted, well-managed pay per click marketing in Reston.

The Value of Pay Per Click Management in Reston, VA

Monday, July 15th, 2013

Pay per click  (PPC) management in Reston, VA is the best internet marketing investment to quickly add clients and deliver profit for your business.

The Cost of a Pay Per Click Management in Reston, VA
With PPC advertising, your company pays only when someone ‘clicks’ on your ad. At that point the visitor is redirected to your website or landing page – which completes the PPC transaction. Your cost per click (CPC) varies depending on the search engine and the level of competition for your specific keyword(s).

With a successful track record in Google AdWords, we have the skills and experience to guide new customers to your webpage where they purchase your service or product. Whether using  Google AdWords,  sponsored ads, or pay-per-click management in Reston, VA, we provide you with internet marketing tactics to build viable revenue streams.

Get Measured Returns on Your PPC Investment in Reston, VA
Digital Assembly Line is an internet marketing agency in the SEO industry, focusing primarily on the construction and service of effective internet marketing strategies using pay-per-click management in Reston, VA. We market companies like yours.

Working on a performance basis, we can focus on crafting long term successful partnerships with clients who recognize significant business opportunity with our paid advertising strategies, including:

  • Google AdWords
  • Pay per click
  • Conversion based optimization
  • On-page search engine optimization
  • Website search engine optimization

Pay Per Click (PPC) Advertising
PPC is an advanced advertising tactic used by businesses to advertise on internet search engines (i.e. Google, Bing, Yahoo!) and websites such as Facebook and Google+. With PPC management, your company gets the immediate conversions you need, with a specific, measurable return-on-investment.

Facts About Your Pay Per Click Campaign in Reston, VA

  • PPC drives immediate traffic –  targeted individuals or companies who seek your website
  • Lower cost-per-conversion than classic ad channels (print, radio, TV)
  • Works together with search engine optimization
  • PPC is the best way to launch a product or service … it tests the market’s interest
  • Ideal for building brand awareness since your ‘brand’ appears on the first page
  • With creative ad copy, a PPC  campaign in Reston, VA can spark web traffic
  • You get top billing without paying top dollar
  • PPC is focused and targeted on selling new or special items

What You Get With Pay Per Click PPC Management

  • Create your PPC accounts on Google, Facebook, and others
  • Research and select conversion-rich search engine keywords
  • Create ad campaigns to target your core audience
  • Track conversions and report ad campaign results
  • Online reporting tools streamline communication
  • Analysis of prospect inquiries and conversion rates
  • Keyword bid management
  • Optional landing page implementation
  • AdWords PPC management in Reston, VA

At Digital Assembly Line our job is effective pay-per-click management designed to escort excited PPC traffic to your company webpages. Let’s get started.

Find a Creative Search Engine Optimization Company in Centreville, VA

Saturday, June 15th, 2013

Finding a creative Search Engine Optimization (SEO) company in Centreville, VA, can mean the difference between ordinary and extraordinary internet marketing results.  But what does this mean for your company?

While there are many techniques designed to achieve first-page search engine result placement (SERP), some are unsustainable and degrade the website experience for your visitors.  Ultimately, a few basic principles help to ensure your site receives accurate SERP placement for search engines like Google, Yahoo, and Bing. Check these recommendations and incorporate them  in your internet marketing  projects.

The Title Bar and Search Engine Optimization in Centreville, VA

Your title bar is easy to ignore, but presents a well-structured page title. It is an important way to ensure your site is prominently ranked in search engine results. Clear, relevant, detailed, and specific, each page should have a title bar that mirrors  page content. The title should begin with relevant identifying information, followed by general data that graces every page: business name, services or industry, location and state.

Meta Tags

Meta tags  are included in the HTML code of the page. They don’t appear on the web page, but help assist search engines in pinpointing certain qualities of each page.

Search engines like Google don’t use meta keywords  in algorithms. But, the meta description tag helps manage your website blurb that that pops up in each search result. And keeping a list of keywords helps write more effective content, even if you don’t actually load keywords into a meta tag.

Semantic HTML Separates Creative SEO Companies in Centreville, VA

Semantic HTML means HTML code built to show the logical structure of a web page, with visual presentation separated into CSS (Cascading Style Sheets) rather than embedded within the code. Fonts, colors and visual layout elements are restricted to the CSS, while the HTML tables are for tabular information, not layout or position. HTML page content is organized so the page is logical and readable with CSS turned off.

Universal Accessibility

Building web pages with proper accessibility for the visually-impaired helps improve search engine rankings. Images and visual content include “alt” text tags. Content requiring Flash, JavaScript, or plug-ins need to have a fallback version, allowing them to “degrade gracefully” for screen readers. By organizing features like site navigation into standard HTML lists, instead of elaborate table layouts, pages are widely accessible for readers on tablets and mobile devices, and more relevant in search engine results. The rising HTML5 standard includes tags and attributes to assist in the development of well-structured, wholly semantic HTML.

Your SEO Company in Centreville, VA Provides Relevant Links

Most search engines use cross-site links to indicate a site’s popularity and relevance in a specific field. By exchanging meaningful links with relevant sites in a selected field, a site can improve search engine results. If links offer connection to live users, and a meaningful web experience, they can provide sustained benefit. Before exchanging links, know you selected a site you can trust as a resource.

Google Analytics and Webmaster Tools

Google offers a pair of verstile tools: Google Analytics provides site owners with rich analysis of usage data, such as  how often site pages are visited,  how long visitors stay, user geographical location, and computer configuration details.

Google Webmaster Tools is a simple way to register sitemaps for best placement in search results. Plus, both Google Analytics and Google Webmaster Tools help diagnose trouble spots – areas of your site that need attention to boost search visibility.

Find A Creative Search Engine Optimization Company in Centreville, VA

There is no internet secret weapon to lock on to top search engine rankings. The best way to achieve sustained internet marketing relevance in search engine rankings is to follow the philosophy of a well-structured,  internet marketing strategy infused with original, relevant content.

The Digital Assembly Line Philosophy

Digital Assembly Line professionals believe in creating visually rich, engaging websites. We follow the basic principles of online success: strategy, message, and multi-channel distribution. Contact us today – we are a creative search engine optimization  company in Centreville, VA. We can help you inventory your marketing strategy and learn how to spark your own internet marketing revolution.