Archive for the ‘Website Design’ Category

Creating SEO Value for 2015

Sunday, November 9th, 2014

What things can you be doing now to adequately invest in your SEO strategy for 2015? One is to evaluate your SEO marketing efforts and results for 2014. Another is find a local SEO company to help you manage, implement, and measure the performance of your comprehensive marketing plan going forward.

Industry experts say organic search can drive up to 60 percent of your overall company website traffic. How much time and money would you devote to a sales force that delivered 60 percent of your total annual company sales revenue? How much would you invest if that revenue came directly from internet leads generated by your SEO marketing efforts?

The real value of a well-crafted SEO strategy for 2015 is not derived solely from a contract-prescribed “list of SEO tasks that will be completed,” but really understanding customer needs and desires and how to match them to your company products and services. Expert SEO prioritizes content tasks, including social media engagement, blog postings and web video marketing platforms, based on importance and sequencing, making sure the right work is performed with precision and intent.  Delivering your message to the right audience and asking them to take action is what effective marketing is all about. Doing it with efficient, targeted investment gives you a healthy marketing ROI and delivers the most digital bang for your buck.

A fresh redesign of your company website combined with a structured SEO publishing calendar for the new year can set a solid foundation for efficiently measuring and managing company growth. Sound analytics help us understand the inherent value of customer leads generated by SEO techniques through benchmarks such as the conversion rate of leads-to-sales and the average net sales to profit.

When you  make an  investment in the sales and marketing performance of your company, you want to partner with an experienced,  professional SEO team to elevate the impact of your digital marketing plan. Serving Northern Virginia, Maryland and the Washington, DC metropolitan area, the SEO specialists at Digital Assembly Line deliver internet marketing  uniquely geo-targeted for your local market audience. Call us and see what we can do for your bottom line.

How to Create Small Business Search Engine Optimization in Herndon, VA

Tuesday, October 15th, 2013


A team of web marketing specialists should comb though your website architecture,  meta-data,  image and text content, keyword density, and other factors needed for your company to achieve SEO success at least once a year.

Assess keyword competitiveness  related to your core product and service lines to develop a cost-effective keyword strategy to target browser search phrases to precisely match your website URL to your customer’s search query.  “Eye-to-eye” target marketing is the most cost-effective method of advertising available to the market today.

Your Site Map provides visitors with an information highway leading directly to areas with specific company products and services. Target your SEO activities toward fulfillment of the needs of your visitor as captured by your Site Map activity. Small changes in navigation and presentation gives visitors greater access, more rapid responses, and wider control over selection and task options. Satisfied visitors can directly influence a positive website experience, and your Site Map will thrive,  delivering interactive satisfaction.

Digital Assembly Line quickly establishes website relevance and visitor trustworthiness.  With careful traffic review and navigational analysis, the experts at Digital Assembly Line will take your company from the mediocrity of the internet and propel you to a coveted top spot on the first page of the search engine page (SERP) rankings.

Popular search engines like Google, Yahoo and Bing generate thousands of search results, but most searchers rarely step beyond first page URL results. So, how do you position your website on that elusive first page?  Make the investment in your future – hire an experienced, cutting-edge web services company focused on clever, efficient Search Engine Optimization (SEO). Find a small business SEO specialists in Herndon, Virginia.

A well-orchestrated social media campaign adds a powerful multiplier effect to your original content and targeted landing pages. Use social media platforms including Pinterest, Houzz, Facebook, and Google Plus to help your target audience find you through a variety of channels. Send specific messages, targeted offers, and seasonal tips to your interactive visitors.


  • Boosted online visibility with major search engines
  • Geo-targeted segment marketing equals a higher conversion ratio
  • Incredible Marketing Budget Return On Investment (ROI)
  • More people use Search Engines than any other online access directory
  • Increased Company and Brand Awareness
  • Schema Markups give precise information on location, reviews, testimonials, and events.
  • SEO helps you provide more well-coordinated Customer Service
  • Highly accurate and timely public relations mechanism

According to Nielsen, 63% of small business owners and consumers search the web for information about local companies. Targeting keywords such as “general contractor” will cast a wide net and return search results for nearly every general contractor on the internet.  Specifically targeting “Herndon general contractor” will narrow search results to general contractors in Herndon who happen to optimize their websites too.

Minimalist Website Design for SEO in Washington, DC

Tuesday, October 1st, 2013

In website design we specifically place elements on webpages that contain messages we want Google and other browsers to crawl. Often, though, these messages are submerged on the internet – contained within images. Instead, add the information in webfonts, CSS and HTML so spiders and bots can crawl them for page rank indexing. Why do we want to bury critical buy messages, such as “Free Financing,” “20% Off Today Only,” or “End of Season Closeout SALE,” so search engines can’t find them?

Webfonts, CSS, and HTML are tools we use to create dynamic websites that blend all of the elements  SEO demands. It is important to understand your page structure. Depending on your industry, business model, and the messages you want to deliver, each will be unique.

Minimalism has been a perennially popular website design style. Minimalist websites load quicker, need fewer server resources, and are faster. While minimalism is king in website  design, SEO in Washington, DC demands broad, cutting-edge technical prowess to leverage  algorithm changes, nano-level digital response programs, and smart web design architecture. Thankfully, even a small business can win big net advantages with great web design, original content, and on-page optimization using the following tips:

  • Know the importance of positioning information on a page

  • Add graphical elements such as banners, click-through points,  and calls to action
  • Play with type effects such as shadows, gradients, and a gorgeous palette of other font tweaks in the designers toolkit
  • Display simple infographics to enhance content absorption
  • Live text banners look sleek and can be marked up with H1’s, body type, bold text, and dynamic updates
  • Combine crisp images and live text to craft a compelling, innovative web experience
  • Consider mouseovers to make text appear for web design and SEO impact
  • Clever website design adds rollups, expandable dividers, live text billboards and other navigation and element construction techniques to build websites designed for a great user experience.
  • The expandable divider is a simple way of incorporating indexable content into minimalist page design

From simple  brochure-type sites to e-commerce websites, blogs,  and portfolio pages, there are an amazing variety of web  design pages built on the minimalist principle. At Digital Assembly Line we build websites that look and feel incredible. We design websites in Washington, DC to elevate visitor engagement engineered for dynamically-responsive long-term SEO performance.